Website Redesign · Waco, TX
Waco Website Redesign that converts more renovation buyers without losing your rankings
Waco Website Redesign Company
An outdated site costs you jobs every week — slow, hard to use on a phone, easy to ignore. We redesign Waco contractor sites to convert more and load faster, and we migrate carefully so you keep every bit of ranking you've earned in Waco's renovation-driven market.
- Built for the trades
- Neighborhood-by-neighborhood targeting
- No lock-in contracts
I'll be straight with you: I started OnwardCraft because I kept watching good contractors hand Angi and HomeAdvisor a few grand a month for leads that three of their competitors bought too. You can't build a business on rented leads. So that's the whole point of what we do here — get you ranking and converting for the work you actually want, in the neighborhoods you actually serve, and let those leads belong to you. No 12-month handcuffs. If it's not working, you fire us.
A Waco Website Redesign usually goes one of two bad ways: the site looks better but converts the same, or it launches and the rankings vanish overnight. We do neither. We rebuild Waco contractor sites for speed and conversions, built for a market where Fixer Upper renovation buyers, Baylor-area homeowners, and Central Texas emergency callers are all searching on their phones. And we handle the SEO-safe migration, with the redirects and care that protect the traffic you already have.
How do I redesign my website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign keeps your rankings and improves them, because the new site is faster, mobile-first, and better structured than the old one — qualities Google's algorithm rewards.
The Waco market
Why ranking in Waco is your biggest opportunity right now
Waco has undergone a remarkable transformation. HGTV's Fixer Upper starring Chip and Joanna Gaines didn't just make for great television — it put Waco on the national map and triggered a genuine wave of homebuyer interest in older Waco homes. People now move here specifically to renovate, and the Magnolia Market brand has created a renovation-focused identity for the city that draws visitors and new residents alike. That means contractors who serve this renovation wave are in fierce demand. Layer on top of that Baylor University's 20,000 students and the growing university-driven professional class buying homes in Heritage Square, Castle Heights, and Sanger Heights — all older homes being renovated in that signature Fixer Upper style. Central Texas weather adds urgency: Waco hits 105°F or more in July and August, making HVAC demand intense from June through September. And every Waco homeowner remembers the 2021 Texas freeze, when pipes burst across the city in a single brutal week. Then there's tornado and hail exposure — roofing contractors in Central Texas see storm damage calls spike every spring. The contractor who owns the Waco Map Pack owns all of that demand.
Fixer Upper put Waco on the map. The contractors who rank for that renovation wave are the ones booking it.
- Hispanic · 35%
- Other · 65%
The real problem
Signs your Waco site is overdue for a redesign
It looks dated and costs you trust
Waco homeowners renovating in Heritage Square or Sanger Heights are making big decisions and they judge your professionalism by your site in seconds. An old, cluttered design quietly sends them to a competitor who looks more established — even when your work is better.
It's slow and hard to use on a phone
When temperatures hit 105°F and an AC goes out, a Waco homeowner searches on their phone and calls the first contractor whose site loads. If yours is clunky or slow on mobile, you lose the job before the phone rings. A redesign built mobile-first wins them back.
It doesn't stand out in a market that's changed
Waco is a different city than it was before Fixer Upper. The buyers coming here are renovation-focused and savvy. A generic old site gives them no reason to pick you over the other results. We rebuild for conversions and for the neighborhoods you actually serve, so the right buyers choose you.
What we do
What's in an OnwardCraft Waco redesign
Redesign audit
We pinpoint exactly what's costing you leads and rankings today, so the redesign fixes real problems instead of just changing colors.
SEO-safe migration
Redirects, metadata, and schema handled properly so you keep the rankings and traffic you've already earned in Waco search.
Conversion redesign
Clear offers, better call-to-action placement, and lead forms that actually get used. We design for booked jobs — renovation estimates, HVAC service calls, roofing inspections.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals — better for both conversions and rankings, and critical when emergency callers need you fast.
Mobile-first rebuild
Redesigned around the phone, where almost all your Waco traffic lives — especially during heat emergencies and post-storm searches.
Brand refresh
A modern, trustworthy look that matches the quality of your work and stands out in a market that's drawn in more discerning homebuyers.
Neighborhood-targeted rebuild
Rebuilt around the Waco neighborhoods and surrounding towns you serve — so the new site speaks to Heritage Square renovation buyers, Lake Waco homeowners, and Woodway HVAC customers, not just "Waco."
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as search shifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We analyze what's losing you leads and rankings, then map a redesign that fixes it without breaking what already works.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we build.
- 3
Rebuild and migrate
We rebuild fast and prepare every redirect and SEO detail for a clean migration.
- 4
Launch with SEO care
We launch with redirects in place and monitor closely so rankings hold and improve, not drop.
- 5
Optimize
Post-launch tuning based on what's converting, plus ongoing speed and updates.
The honest math
We're new, so here's the honest math instead of a logo wall
Plenty of agencies will show you a grid of client logos. We're a young, founder-led shop, so we won't pretend to a track record we don't have yet. What we can show you is why this works — straight from Google's and the industry's own research on how people search locally.
Here's a rough picture, clearly labelled as a projection and not a result we're claiming: say a Waco contractor gets around 800 local "near me" impressions a month across a handful of neighborhoods. Moving from page-two invisibility into the top three is the difference between a trickle of calls and a booked-out calendar — and in a market surging with Fixer Upper-driven renovation demand, that gap is very real. In your free audit, we model the actual numbers for your business — your rankings, your search volume, and an honest 90-to-180-day path.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Waco redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small Waco contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established Waco contractor site with multiple services.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Neighborhood-targeted rebuild
Full Rebuild
A complete rebuild for multi-service or multi-location sites serving Waco, Temple, and beyond.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Waco businesses pick OnwardCraft
We only do the trades
Roofing, HVAC, plumbing, solar, electrical, restoration, GCs. We understand Central Texas heat emergencies, post-freeze pipe bursts, hail damage roofing, and the Fixer Upper renovation wave, so everything we build is shaped around how your customers really search.
We get you off rented leads
The whole goal is a pipeline you own. Not another monthly invoice to a lead broker for homeowners three competitors also bought — especially when Waco's renovation boom means demand is right there waiting.
We actually speak Waco
Neighborhood-by-neighborhood targeting from Heritage Square to Woodway to Lake Waco, plus Spanish-language reach to win the searches most agencies never see. The stuff a national shop can't do by swapping a city name into a template.
No contracts, no mystery
Published prices, reporting tied to leads, month-to-month after 90 days. If we're not earning it, you leave. That keeps the pressure where it belongs: on us.
Waco Website Redesign FAQ
Questions Waco owners ask us
How much does a website redesign cost in Waco?
Most redesigns with us run $2,500 to $9,000 as a one-time project, depending on size and integrations. Fixed price, no surprises, and you own the result.
Will I lose my Google rankings if I redesign?
Not if it's done carefully, and that's exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds your rankings and usually improves them.
How long does a redesign take?
A focused redesign takes about 3 to 5 weeks; a larger rebuild takes 5 to 9. You get a firm timeline up front and updates at each stage.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is hard to update, isn't bringing in leads, or doesn't reflect the quality of work you do for Waco's renovation market, it's costing you business. The free audit tells you plainly whether a redesign is worth it.
Do you migrate my existing content?
Yes. We carry over and improve your existing content, preserve what's ranking, and handle the technical migration so nothing important gets lost.
Will the redesign help me compete in Waco's renovation market?
Yes, and that's the point. We rebuild around the specific Waco neighborhoods you serve, keep the site fast for emergency callers, and make the offer and call button obvious — so the new site wins the renovation homeowner in Heritage Square and the HVAC customer in Woodway.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for fast load and Core Web Vitals, which lifts both conversions and rankings. In a market where emergency calls happen on phones in July heat, speed is how you win the job.
Do I own the redesigned site?
Completely — the site, the domain, and the content. No platform lock-in.
Am I locked into a contract?
No. The redesign is a one-time project. Any ongoing maintenance or SEO is month-to-month.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what the redesign should fix, and a fixed-price quote with a timeline. You also get the safe migration plan that makes a Waco Website Redesign convert more without losing the rankings you have earned.
Who we serve
The trades we build for in Waco
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Waco.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Waco
More Waco services