Website Redesign · Dallas-Fort Worth
Dallas Website Redesign that wins more leads without surrendering your rankings
Dallas Website Redesign Company
An outdated site quietly costs you jobs every week: slow, clumsy on a phone, and useless under a storm surge. We redesign Dallas contractor sites to convert more and load faster, and we migrate with such care that you keep every bit of ranking you have already earned.
- Built for the trades
- Ready for hail season
- No lock-in contracts
Here is the honest reason OnwardCraft exists. I got tired of watching sharp DFW contractors mail Angi and HomeAdvisor a few grand every month for leads that three rivals down the road bought the same afternoon. Rented leads never build a business; they just rent you a seat at someone else's auction. So our entire job is simple: get you ranking and converting for the work you actually want, across the suburbs you actually drive to, with leads that belong to you and nobody else. No year-long handcuffs either. If the needle is not moving, you show us the door.
A Dallas Website Redesign goes wrong in one of two ways: the site looks sharper but converts exactly the same, or it launches and the rankings evaporate overnight. We do neither. We rebuild Dallas contractor sites for speed and conversions, build in storm-damage pages where DFW demand concentrates, and handle an SEO-safe migration with the redirects and discipline that protect the traffic you already have.
How do I redesign my website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign holds your rankings and even improves them, because the new site is faster, mobile-first, and better structured than the old one.
The Dallas-Fort Worth market
Why winning the Dallas-Fort Worth map is harder than almost anywhere
Roughly 6.7 million people call Dallas-Fort Worth home, and the metro keeps adding more every month, which means the contractor field here is deep and getting deeper. Two forces set DFW apart from anywhere else. The first is hail. North Texas tops the country in hail claims season after season, and the 2023 outbreak alone saddled the metro with billions in insured losses. The moment a cell tears across Plano or Arlington, searches for roofing, restoration, and exterior repair explode, and the contractors already sitting in the top three answer that wave before anyone else dials in. The second force is language: a large slice of the metro searches in Spanish, and hardly any agency builds to capture both. Lock down storm season and rank in Spanish, and you leapfrog rivals double your size.
The day the next hailstorm crosses DFW, the contractors holding the top three are booked solid before you reach for your second cup.
- Hispanic / Spanish · 41%
- Other · 59%
The real problem
Signs your Dallas site is overdue for a redesign
It looks dated and quietly costs you trust
For a high-ticket job like a roof or an HVAC system, DFW homeowners size you up by your site in seconds. An old, cluttered design quietly hands them to a competitor who looks more established, even when your work runs circles around his.
It is slow and awkward on a phone
If your site is clunky or slow on mobile, you are losing the majority of your Dallas visitors before they ever reach your offer. A redesign built mobile-first wins them back.
It cannot convert a storm surge
When hail hits DFW, traffic spikes, and a slow, confusing site wastes every bit of it. We rebuild for conversions and speed, with storm-damage and insurance pages ready, so the next hailstorm fills your calendar.
What we do
What's inside an OnwardCraft redesign
Redesign audit
We pinpoint exactly what is costing you leads and rankings today, so the redesign fixes real problems instead of just swapping colors.
SEO-safe migration
Redirects, metadata, and schema handled properly so you keep the rankings and traffic you have already earned.
Conversion redesign
Clear offers, smarter call-to-action placement, and lead forms people actually use. We design for booked jobs, not just looks.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals, better for both conversions and rankings, even under a traffic surge.
Mobile-first rebuild
Redesigned around the phone, where nearly all your Dallas traffic lives.
Brand refresh
A modern, trustworthy look that matches the quality of your work and the price of your jobs.
Storm-ready rebuild
We add or rebuild storm-damage, hail, and insurance pages so the new site converts the surge every DFW hail season delivers.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as search shifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We analyze what is losing you leads and rankings, then map a redesign that fixes it without breaking what already works.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we build a thing.
- 3
Rebuild and migrate
We rebuild fast, add the storm-damage pages, and prepare every redirect and SEO detail for a clean migration.
- 4
Launch with SEO care
We launch with redirects in place and watch closely so rankings hold and climb rather than drop.
- 5
Optimize
Post-launch tuning around what is converting, plus ongoing speed and updates.
The honest math
We are new, so here is the honest math instead of a wall of logos
Most agencies open with a grid of client badges. We are a young, founder-led shop, and we are not going to fake a track record we have not built yet. What we will hand you is the why behind all of this, pulled straight from Google's own data and the industry's research on how people search close to home.
Picture this, and read it as a clearly labelled projection rather than a result we are claiming: a DFW roofing contractor pulling somewhere near 2,000 local "near me" impressions a month, with that figure jumping the week hail rolls in. Climbing out of page-two invisibility into the top three is the difference between riding that storm wave and watching a rival book every call from it. During your free audit we model the actual figures for your shop: your rankings, your search volume, and a straight 90-to-180-day path.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Dallas redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + storm-damage pages
- Mobile-first rebuild
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Bilingual version option
- Advanced SEO migration
- Integrations & booking
- AI-search optimization
Why us
Why Dallas businesses pick OnwardCraft
Trades are the only thing we do
Roofing, HVAC, plumbing, solar, electrical, restoration, and general contracting. We live inside hail season, 2am emergency calls, and insurance paperwork, so every page we build mirrors how DFW homeowners actually search for help.
We pull you off the rented-lead treadmill
The target is a pipeline you own outright. Not one more monthly check to a broker reselling the same Frisco homeowner to you and three competitors at once.
We genuinely know this metro
Hail-driven demand, suburb-by-suburb targeting from Plano to Arlington, and Spanish-language optimization. None of it survives a national agency dropping a city name into a template.
No contracts, nothing hidden
Prices on the page, reporting tied to real leads, month-to-month once the first 90 days are up. If we stop earning it, you walk. That keeps the pressure exactly where it should sit: on us.
Dallas Website Redesign FAQ
Questions Dallas owners ask us
How much does a website redesign cost in Dallas?
Most redesigns with us run $2,500 to $9,000 as a one-time project, set by size, integrations, and whether you need storm-damage and bilingual pages. Fixed price, no surprises, and you own the result.
Will I lose my Google rankings if I redesign?
Not if it is done carefully, and careful is exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds your rankings and usually nudges them up.
How long does a redesign take?
A focused redesign takes about 3 to 5 weeks; a larger rebuild runs 5 to 9. You get a firm timeline up front and updates at each stage.
Can a redesign get me ready for DFW storm season?
Yes, and the timing is worth getting right. North Texas leads the nation in hail claims, and demand for roofing and restoration spikes April through June. We rebuild with dedicated storm-damage and insurance pages and finish the migration before the storms arrive, so the new site is ready to convert the surge.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is a chore to update, is not bringing in leads, or cannot handle a storm-season traffic spike, it is costing you work. The free audit tells you plainly whether a redesign is worth it.
Do you migrate my existing content?
Yes. We carry over and sharpen your existing content, preserve what is ranking, and handle the technical migration so nothing important slips through the cracks.
Can you add storm-damage and insurance pages?
Absolutely, and in DFW we recommend it. Dedicated pages for hail, storm damage, and insurance claims capture the surge of searches every hail season brings and turn them into booked jobs.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for fast load and Core Web Vitals, which lifts both conversions and rankings.
Do I own the redesigned site?
Completely: the site, the domain, and the content. No platform lock-in.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what a Dallas Website Redesign should fix, and a fixed-price quote with a timeline and a safe migration plan.
Who we serve
The trades we build for in Dallas
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Dallas.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Dallas-Fort Worth
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