Website Redesign · Amarillo, TX
Amarillo Website Redesign that modernizes your site without tanking your Panhandle traffic
Amarillo Website Redesign Company
An outdated site costs you jobs every week — slow, hard to use on a phone, easy to ignore. We redesign Amarillo contractor sites to convert more and load faster, and we migrate carefully so you keep every bit of ranking you've earned.
- Built for the trades
- Hail-season ready
- No lock-in contracts
Let me be honest about why OnwardCraft exists. I got tired of watching genuinely good contractors wire Angi and HomeAdvisor a few grand a month for leads their three nearest rivals bought off the same list. In Amarillo it stings even more, because every spring the hail brings a flood of work, and the shops that catch it are not always the best ones; they are simply the ones Google already trusts. That is the entire job I take on here: get you ranking and converting for the jobs you want, in the Panhandle neighborhoods you actually drive to, and make those leads yours to keep. No 12-month handcuffs. If the work is not paying off, you cut us loose.
An Amarillo Website Redesign usually goes one of two bad ways: the site looks better but converts the same, or it launches and the rankings vanish overnight. We do neither. We rebuild Amarillo contractor sites mobile-first for speed and conversions, build them to handle hail-season traffic, and run an SEO-safe migration with the redirects and care that protect the traffic you already have.
How do I redesign my website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign keeps your rankings and improves them, because the new site is faster, mobile-first, and better structured than the old one.
The Amarillo market
Why winning Amarillo search is a market all its own
Amarillo sits high on the flat, open Texas Panhandle, where storm cells build for miles before they reach town and drop hail the size of baseballs. That is not a freak headline here; it is a spring ritual. Roofing crews and restoration teams run flat out from April into August, and the only contractors who clear the backlog are the ones Google already shows when the next cell lights up the radar. Storm season is only half the story. Amarillo lives on extremes: a single spring or fall day can swing 60 degrees, so cooling demand in summer and heating demand in winter both spike hard, and local HVAC shops carry a year-round load most cities never feel. Under all of it sits a grounded, hard-working economy built on cattle, beef processing, and the Pantex plant, with homeowners who quietly vet contractors online long before the phone ever rings. Three pins on the map decide who gets the call.
The minute the next cell drops hail on the Panhandle, the contractors already pinned to the map are the ones writing up the work.
- Hispanic · 35%
- Other · 65%
The real problem
Signs your Amarillo site is overdue for a redesign
It looks dated and costs you trust
For a high-ticket roofing or HVAC job, homeowners judge you by your site in seconds. An old, cluttered design quietly sends them to a competitor who looks more established — even when your work is better and you've been in Amarillo for years.
It's slow and hard to use on a phone
If your site is clunky or slow on mobile, you're losing the majority of your Amarillo visitors before they ever see your offer. A redesign built mobile-first wins them back.
It can't keep up when demand surges
Traffic that doesn't turn into calls is wasted — and an old site that gets slow under a hail-season surge loses leads at the exact moment they're worth the most. We rebuild for conversions and for the days after a storm when your phone should be ringing off the hook.
What we do
What's in an OnwardCraft redesign
Redesign audit
We pinpoint exactly what's costing you leads and rankings today, so the redesign fixes real problems instead of just changing colors.
SEO-safe migration
Redirects, metadata, and schema handled properly so you keep the rankings and traffic you've already earned.
Conversion redesign
Clear offers, better call-to-action placement, and lead forms that actually get used. We design for booked jobs, not just looks.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals — better for both conversions and rankings.
Mobile-first rebuild
Redesigned around the phone, where almost all your Amarillo traffic lives.
Brand refresh
A modern, trustworthy look that matches the quality of your work and the price of your Panhandle jobs.
Storm-surge ready rebuild
Rebuilt to stay fast and keep converting when hail-season traffic spikes, so the new site captures your biggest jobs instead of choking on them.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as search shifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We analyze what's losing you leads and rankings, then map a redesign that fixes it without breaking what already works.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we build.
- 3
Rebuild and migrate
We rebuild fast and prepare every redirect and SEO detail for a clean migration.
- 4
Launch with SEO care
We launch with redirects in place and monitor closely so rankings hold and improve, not drop.
- 5
Optimize
Post-launch tuning based on what's converting, plus ongoing speed and updates.
The honest math
We are new, so here is the honest math in place of a logo wall
Plenty of agencies will flash a wall of client logos at you. We are a young, founder-led shop, so we will not fake a track record we have not built yet. What we can put in front of you is why this approach works, pulled straight from Google's own research and the industry's data on how people search close to home.
Here is a rough sketch, clearly flagged as a projection and not a result we are claiming: suppose an Amarillo contractor pulls roughly 1,200 local "near me" impressions a month. Climbing out of page-two obscurity into the top three is the gap between a trickle of calls and a calendar that is fully booked, and in the two weeks after a major hail event that gap widens fast. In your free audit we run the real numbers for your shop: your rankings, your local search volume, and a straight 90-to-180-day path.
The figures above are published benchmarks (Google and BrightLocal) plus one illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Amarillo redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Storm-surge ready
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Amarillo businesses pick OnwardCraft
Trades are the only thing we build for
Roofing, HVAC, plumbing, solar, electrical, restoration, general contractors. We know how storm season, after-hours emergencies, and insurance claims actually play out, so every page we build mirrors how your buyers really search, right down to the hail-hit Panhandle homeowner who needs someone on the roof this week.
We get you off the rented-lead treadmill
The aim is a pipeline that belongs to you, not one more monthly invoice to a broker selling the same homeowner to three competitors, including the out-of-state chasers who descend on Amarillo the week after a big hail event.
We genuinely know Amarillo
Panhandle hail and tornado surges, the 60-degree temperature swings that keep HVAC running every season, and a practical, hard-working homeowner base from Wolflin out to Canyon. None of that comes from a national shop pasting a new city name into the same old template.
No contracts, nothing hidden
Prices on the page, reporting tied to real leads, month-to-month once the first 90 days are up. If we are not earning the spot, you walk. That keeps the pressure squarely on us.
Amarillo Website Redesign FAQ
Questions Amarillo owners ask us
How much does a website redesign cost in Amarillo?
Most redesigns with us run $2,500 to $9,000 as a one-time project, depending on size and integrations. Fixed price, no surprises, and you own the result.
Will I lose my Google rankings if I redesign?
Not if it's done carefully, and that's exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds your rankings and usually improves them.
How long does a redesign take?
A focused redesign takes about 3 to 5 weeks; a larger rebuild takes 5 to 9. You get a firm timeline up front and updates at each stage.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is hard to update, isn't bringing in leads, or buckles when hail-season traffic surges, it's costing you work. The free audit tells you plainly whether a redesign is worth it.
Do you migrate my existing content?
Yes. We carry over and improve your existing content, preserve what's ranking, and handle the technical migration so nothing important gets lost.
Will the new site handle hail-season traffic?
Yes, and in Amarillo that's a real consideration. After a major Panhandle hailstorm, contractor sites take a surge of traffic, and the slow ones lose leads to storm chasers with faster websites. We rebuild for speed and keep the call to action obvious so the site converts when demand peaks.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for fast load and Core Web Vitals, which lifts both conversions and rankings.
Do I own the redesigned site?
Completely — the site, the domain, and the content. No platform lock-in.
Am I locked into a contract?
No. The redesign is a one-time project. Any ongoing maintenance or SEO is month-to-month.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what the redesign should fix, and a fixed-price quote with a timeline and a safe migration plan. It is the easiest way to see whether an Amarillo Website Redesign is worth it for your shop before you spend a dollar.
Who we serve
The trades we build for in Amarillo
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Amarillo.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Amarillo
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