Website Redesign · Austin, TX
Austin Website Redesign that converts more without losing the rankings you earned in a booming market
Austin Website Redesign Company
An outdated site quietly costs you jobs every week: slow, clumsy on a phone, easy to skip. We redesign Austin contractor sites to convert more and load faster, and we migrate with enough care that you keep every bit of ranking you have earned in a market that keeps growing.
- Built for the trades
- Neighborhood-by-neighborhood targeting
- No lock-in contracts
Here is the honest reason OnwardCraft exists. I got tired of watching skilled Austin contractors wire a few thousand dollars a month to Angi and HomeAdvisor for leads that three of their rivals had already bought. You cannot grow a real business on leads you rent. So our entire job is simple: get you ranking and converting for the work you actually want, in the neighborhoods you actually drive to, and make those leads yours to keep. Austin is filling up faster than almost any metro in the country, so the demand is genuine and the chance to claim your spot in local search is wide open today and shrinking by the month. There are no year-long contracts here. If the work is not paying off, you let us go.
Most Austin Website Redesign projects fail one of two ways: the site looks sharper but converts the same, or it launches and the rankings evaporate overnight. We do neither. We rebuild Austin contractor sites for speed and conversions, build them to stand out in a city where new homeowners are actively searching for someone to trust, and handle an SEO-safe migration with the redirects and care that protect the traffic you already have.
How do I redesign my website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign holds your rankings and improves them, because the new site is faster, mobile-first, and better structured than the old one.
The Austin-Round Rock market
Why ranking in Austin is a moving target
Few cities have changed as fast as Austin. Hundreds of thousands of new residents have landed here in the last decade, a lot of them tech workers leaving California and the Pacific Northwest to buy their first house in Texas. They close on a place near downtown or out in the suburbs and have no clue who to phone when the roof leaks, the AC quits, or the foundation starts shifting. That steady arrival of fresh homeowners is one of the richest, least-tapped pools of contractor work anywhere in the country, and nearly all of them begin the hunt on a phone. Two forces drive the calls. The first is heat: Austin sits at 100 to 105 degrees from June into September, and HVAC requests detonate the day the temperature breaks triple digits. The second is the Hill Country's habit of bouncing between drought and sudden flash flooding, which keeps roofing, drainage, and foundation work in a permanent loop, especially around the older bungalows and the 1950s-to-70s homes ringing the urban core. Layer on a city that genuinely roots for independent, locally grown businesses over national chains, and the contractor with a real Austin footprint in local search runs circles around the out-of-state operators chasing the same homeowners.
In a city that gains thousands of new homeowners a year, whoever owns the local map owns the work.
- Hispanic / Latino · 35%
- Other · 65%
The real problem
Signs your Austin site is overdue for a redesign
It looks dated and quietly costs you trust
Austin is packed with tech transplants used to polished digital experiences. When they land on a dated, cluttered site, they close the tab without a word and call the next contractor, even when your work is the better work. In this market, a modern, trustworthy site is the price of admission.
It is slow and clumsy on a phone
If your site is sluggish or awkward on mobile, you are losing the majority of your Austin visitors before they ever reach your offer. A redesign built mobile-first wins them back and lifts your ranking at the same time.
It blends into a booming market
Austin is adding competitors nearly as fast as it adds residents. A generic old site gives a visitor no reason to pick you over the next dozen results. We rebuild for conversions and for the specific neighborhoods and suburbs you serve, so the right buyers land on you and stay.
What we do
What's in an OnwardCraft redesign
Redesign audit
We pinpoint exactly what is costing you leads and rankings today, so the redesign repairs real problems instead of just swapping colors.
SEO-safe migration
Redirects, metadata, and schema handled properly so you hold onto the rankings and traffic you have already earned.
Conversion redesign
Clear offers, smarter call-to-action placement, and lead forms people actually use. We design for booked jobs, not just for looks.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals, which helps both conversions and rankings.
Mobile-first rebuild
Redesigned around the phone, where nearly all of your Austin traffic already is.
Brand refresh
A modern, trustworthy look that matches the quality of your work and lands with Austin's design-conscious homeowners.
Neighborhood-targeted rebuild
Rebuilt around the Austin neighborhoods and suburbs you serve, from Hyde Park and Mueller to Round Rock and Cedar Park, so the new site stands out instead of reading like everyone else's.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as search shifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We dig into what is losing you leads and rankings, then map a redesign that fixes it without breaking what already works.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we build it.
- 3
Rebuild and migrate
We rebuild fast and prep every redirect and SEO detail for a clean migration.
- 4
Launch with SEO care
We launch with redirects in place and watch closely so rankings hold and improve rather than drop.
- 5
Optimize
Post-launch tuning around what is converting, plus ongoing speed and updates.
The honest math
We are new, so here is the honest math instead of a logo wall
Plenty of agencies wallpaper their pitch with client logos. We are a young, founder-led shop, so we are not going to fake a track record we have not built yet. What we can hand you is the why behind all of this, pulled straight from Google's own data and the wider industry research on how people search close to home.
Picture this, clearly flagged as an illustration and not a result we are claiming. Say an Austin contractor pulls roughly 2,000 local "near me" impressions a month across a handful of neighborhoods. Climbing from page-two obscurity into the top three is the gap between a few stray calls and a calendar that fills itself, and in a metro adding residents this quickly, that gap stretches wider every month you wait. In your free audit we model the real figures for your business: your current rankings, your search volume, and a candid 90-to-180-day path.
The figures above are published benchmarks (Google / BrightLocal) plus one illustrative projection. None of them are past results claimed by OnwardCraft.
Transparent pricing
Transparent Austin redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Neighborhood-targeted rebuild
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Austin businesses pick OnwardCraft
The trades are all we do
Roofing, HVAC, plumbing, solar, electrical, restoration, and general contractors. We live in the world of July AC meltdowns, post-flood restoration calls, and foundation repairs on Austin's older housing stock, so every page we build mirrors the way your customers actually type their problem into Google.
We get you off rented leads
The point is a pipeline with your name on it. Not one more monthly bill to a lead broker for a homeowner three of your competitors are also calling tonight.
We genuinely know Austin
Targeting that goes street by street from Hyde Park to Round Rock, plus the angle that matters here: transplants who want a contractor they can trust, not a faceless national call center. A generic agency cannot fake that by dropping a city name into a template.
No contracts, nothing hidden
Prices on the page, reporting tied to real leads, and month-to-month once the first 90 days are up. If we are not earning the check, you walk. That keeps every ounce of pressure on us.
Austin Website Redesign FAQ
Questions Austin owners ask us
How much does a website redesign cost in Austin?
Most redesigns with us run $2,500 to $9,000 as a one-time project, set by size and integrations. Fixed price, no surprises, and you own the result.
Will I lose my Google rankings if I redesign?
Not if it is done carefully, and that is exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds your rankings and usually improves them.
How long does a redesign take?
A focused redesign takes about 3 to 5 weeks, and a larger rebuild runs 5 to 9. You get a firm timeline up front and updates at every stage.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is a pain to update, is not bringing in leads, or melts into a crowded Austin market, it is costing you work. The free audit tells you plainly whether a redesign is worth it.
Do you migrate my existing content?
Yes. We carry over and sharpen your existing content, preserve what is ranking, and handle the technical migration so nothing important slips through the cracks.
Will the redesign help me compete in Austin?
Yes, and that is the whole point. Austin keeps drawing tech-savvy homeowners who compare sites in seconds and pick the one that looks trustworthy and makes it easy to act. We rebuild around the specific neighborhoods and suburbs you serve and make the offer and call button impossible to miss, so the new site wins those comparisons.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for fast load and Core Web Vitals, which lifts both conversions and rankings.
Do I own the redesigned site?
Completely. The site, the domain, and the content are yours. No platform lock-in.
Am I locked into a contract?
No. The redesign is a one-time project. Any ongoing maintenance or SEO is month-to-month.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what the redesign should fix, and a fixed-price quote with a timeline. Every Austin Website Redesign we run pairs a mobile-first rebuild with an SEO-safe migration plan, so you gain conversions without losing rankings.
Who we serve
The trades we build for in Austin
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Austin.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Austin-Round Rock
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