Website Redesign · Irving-Las Colinas
Irving Website Redesign that rebuilds for North Texas hail-season leads, not just looks
Irving Website Redesign Company
A dated site quietly drains jobs from you every week: slow to load, awkward on a phone, simple to overlook. We redesign Irving contractor sites to convert more and load faster, and we move them across with enough care that you hold on to every ranking you have built.
- Built for the trades
- Hail-season ready
- No lock-in contracts
I'll be straight with you: I started OnwardCraft because I kept watching good contractors hand Angi and HomeAdvisor a few grand a month for leads that three of their competitors bought too. You can't build a business on rented leads. So that's the whole point of what we do here — get you ranking and converting for the work you actually want, in the neighborhoods you actually serve, and let those leads belong to you. No 12-month handcuffs. If it's not working, you fire us.
An Irving Website Redesign usually fails one of two ways: the site looks sharper but books the same number of jobs, or it goes live and the rankings drop off a cliff. We avoid both. We redesign Irving contractor sites for speed and conversions, build them to take a hail-season traffic surge, and run an SEO-safe migration with the redirects that hold on to the traffic you already earned.
How do I redesign my website without losing SEO and traffic?
You guard SEO through a redesign by holding your URL structure in place, or mapping a 301 redirect for every page that changes, keeping your existing content and metadata intact, carrying your schema across, and running the whole thing on staging before it goes live. Handled that way, an Irving redesign protects your rankings and usually lifts them, since the new build loads faster, leads with mobile, and is laid out cleaner than the old one.
The Irving-Las Colinas market
Why ranking in Irving is a moving target
Irving sits at the literal center of the DFW Metroplex, wrapped right around DFW International Airport, with Las Colinas carrying one of the densest clusters of corporate headquarters in the country: ExxonMobil, McKesson, Kimberly-Clark, Caterpillar, Vistra, Michaels and more. That puts two very different customer bases here at the same time. There are thousands of high-income executives and professionals who expect a business to look the part, and there is one of the most internationally diverse populations in Texas, a large South Asian community alongside Hispanic, East Asian, and Middle Eastern homeowners. Two forces drive demand. First, nearly everyone searches on a phone with "near me" tacked on, then taps one of the first results without scrolling. Second, this is North Texas: tornado-alley hail in spring, 100-plus-degree summers, and the 2021 freeze that split pipes across the Metroplex. When the next big hail event lands, demand for roofing, HVAC, and restoration does not merely rise, it detonates, and the contractors already ranking are the ones who book the work.
When the next hailstorm rolls across Irving, the contractors already ranking are the ones who book the work.
- Hispanic · 42%
- Other · 58%
The real problem
Signs your Irving site is overdue for a redesign
It looks dated and costs you trust
On a high-ticket job a homeowner forms a verdict from your site in a few seconds, and across affluent Las Colinas that verdict is harsh. A tired, cluttered layout quietly nudges them toward a rival who simply reads as more established, even when your craftsmanship runs circles around theirs.
It's slow and hard to use on a phone
When your site stutters or crawls on mobile, you shed most of your Irving visitors before they ever lay eyes on your offer. A redesign built phone-first earns those visitors back and converts them into leads.
It can't keep up when demand surges
Traffic that never becomes a phone call is money left on the table, and a dated site that bogs down under a hail-season surge sheds leads at the exact moment each one is worth the most. We rebuild for conversions and for the days your phone ought to be ringing without a pause.
What we do
What's in an OnwardCraft redesign
Redesign audit
We zero in on exactly what is bleeding leads and rankings from you right now, so the redesign goes after the real faults rather than just repainting the surface.
SEO-safe migration
Redirects, metadata, and schema each handled with care so the rankings and traffic you have already built stay right where they are through the move.
Conversion redesign
Sharper offers, call-to-action placement that actually gets noticed, and lead forms homeowners reach for. We design toward booked jobs, not just a prettier picture.
Speed overhaul
We rebuild for a quick load and a clean pass on Core Web Vitals, which lifts conversions and rankings together.
Mobile-first rebuild
Rebuilt around the phone first, since that is where almost all of your Irving traffic actually shows up.
Brand refresh
A current, trustworthy look that fits the standard of your work and the price tag on the jobs you want to land.
Storm-surge ready rebuild
Rebuilt to keep its speed and keep converting when hail-season traffic spikes, so the new site captures your biggest jobs rather than buckling under them.
AI-search ready
Structured so AI Overviews and ChatGPT can read your site and put your business forward as searching keeps moving onto AI tools.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We work out what is draining your leads and rankings, then chart a redesign that mends it without disturbing the parts of the site already pulling their weight.
- 2
Design
A current, mobile-first, conversion-minded design that you look over and steer before we start building anything.
- 3
Rebuild and migrate
We rebuild it fast and stage every redirect and SEO detail so the migration goes through without a hitch.
- 4
Launch with SEO care
We take it live with the redirects already set and watch it closely so the rankings hold steady and climb rather than slip.
- 5
Optimize
We tune the live site around whatever is converting, then keep the speed and the updates rolling from there.
The honest math
We're new, so here's the honest math instead of a logo wall
Plenty of agencies open with a grid of client logos. We're a young, founder-led shop, so we won't fake a track record we haven't built yet. What we can put in front of you is the reasoning behind why this works, drawn straight from Google's and the industry's own research on how people search locally.
Here's a rough sketch, flagged plainly as a projection and not something we're claiming we delivered: picture an Irving contractor pulling around 1,500 local "near me" impressions in a month. The jump from page-two invisibility into the top three turns a thin drip of calls into a calendar you struggle to keep open, and after a hail event that gap stretches even further. During your free audit we run the real figures for your shop, covering your live rankings, your true search volume, and a candid 90-to-180-day route up the map.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Irving redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A tight redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Storm-surge ready
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Irving businesses pick OnwardCraft
We only do the trades
Roofing, HVAC, plumbing, solar, electrical, restoration, and general contracting are the whole of what we touch. We know how a spring hail call comes in, how insurance supplements get handled, and how a Las Colinas homeowner shops, so every page we build follows the way your buyers actually search.
We get you off rented leads
Our aim is a pipeline that belongs to you and nobody else. Not a recurring payment to some lead exchange selling the same Irving homeowner to you and three of your rivals on the same afternoon.
We actually speak Irving
Las Colinas executives with high standards, a globally diverse homeowner base, North Texas hail and freeze demand, real neighborhood targeting from Valley Ranch to Hackberry Creek. The stuff a national agency can't do by swapping a city name into a template.
No contracts, no mystery
Our prices sit right on the page, the reporting maps to real leads, and you switch to month-to-month once the first 90 days are behind you. The day we stop earning the fee, you cut us loose. That puts the weight of proving it squarely on our side.
Irving Website Redesign FAQ
Questions Irving owners ask us
How much does a website redesign cost in Irving?
Most redesigns we take on run $2,500 to $9,000 as a one-time project, scaled to size and integrations. A fixed figure, nothing sprung on you later, and the finished result belongs to you.
Will I lose my Google rankings if I redesign?
Not when it is handled with care, and care is exactly how we run it. We map a 301 redirect for every URL that changes, hold on to your content and metadata, carry over your schema, and run it all on staging first. Done properly, a redesign keeps your rankings intact and usually nudges them upward.
How long does a redesign take?
A tight redesign comes in around 3 to 5 weeks, and a larger rebuild lands at 5 to 9. You get a firm timeline at the outset and an update at each stage.
How do I know I need a redesign?
If your site crawls on a phone, looks behind the times, fights you on updates, fails to bring in leads, or chokes when hail-season traffic surges, it is quietly costing you work. The free audit tells you in plain terms whether a redesign earns its keep.
Do you migrate my existing content?
We do. We carry your existing content over and sharpen it, keep whatever is ranking right where it is, and run the technical migration so nothing that matters slips away in the move.
Will the new site handle hail-season traffic?
Yes, and in Irving that genuinely counts. A big North Texas hailstorm pours traffic onto contractor sites, and the slow ones shed leads. We rebuild for speed and keep the call to action obvious, so the site converts right when demand peaks.
Will the new site be mobile-friendly and fast?
Yes. We rebuild phone-first and tune for a quick load and clean Core Web Vitals, which lifts both your conversions and your rankings.
Do I own the redesigned site?
Completely. The site, the domain, and the content are all yours. No platform you are locked onto.
Am I locked into a contract?
No. The redesign is a single one-time project. Anything ongoing, whether maintenance or SEO, runs month-to-month.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what your Irving Website Redesign needs to repair, and a fixed-price quote with a timeline and an SEO-safe migration plan.
Who we serve
The trades we build for in Irving
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Irving.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Irving-Las Colinas
More Irving services