Website Redesign · Greater Houston
Houston Website Redesign that turns an aging contractor site into a storm-ready lead engine
Houston Website Redesign Company
An outdated site quietly costs you jobs every week: slow, clumsy on a phone, easy to scroll past. We redesign Houston contractor sites to convert more and load faster, and we migrate with care so you keep every bit of ranking you have already earned.
- Built for the trades
- Storm-season ready
- No lock-in contracts
Let me level with you. I started OnwardCraft after watching one too many sharp contractors wire Angi and HomeAdvisor a few thousand a month for the privilege of fighting three competitors over the same lead. You cannot build anything that lasts on leads you rent. So this is the entire reason we exist: to get you ranking and converting for the jobs you actually want, in the parts of Houston you actually cover, with leads that belong to you and nobody else. No 12-month handcuffs either. If the work is not paying off, you cut us loose.
A Houston Website Redesign usually goes one of two bad directions: the site looks sharper but converts the same, or it launches and the rankings vanish overnight. We do neither. We redesign Houston contractor sites for speed and conversions, build them to absorb heat-wave and storm-season traffic, and migrate with the redirects and SEO-safe care that protect the traffic you already have.
How do I redesign my website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign holds your rankings and even improves them, because the new site is faster, mobile-first, and better structured than the old one.
The Greater Houston market
Why winning Houston search is a different beast
Greater Houston holds roughly 7.8 million people, ranks fifth-largest in the country, and stretches across nine counties and more than 9,000 square miles. That sheer size rewrites the rules. A roofer working Katy and a roofer working Pearland are barely in the same fight, yet both label themselves "Houston," which is exactly why blanket city-wide targeting drains your budget. Two further realities drive demand here. One, the metro skews heavily Hispanic, near 44% of residents, with close to 30% speaking Spanish at home, so a real slice of your buyers research and read in Spanish. Two, this is Gulf-coast country: punishing heat and humidity keep HVAC running almost every month, while hurricanes and flooding (Harvey alone dropped around 60 inches of rain and flooded an estimated 154,000 homes) shove roofing, restoration, and AC demand straight up overnight. The contractors already ranking are the ones who capture that work.
In a metro this enormous, blanket "Houston" targeting burns cash. You win it one neighborhood at a time.
- Hispanic residents · 44%
- Everyone else · 56%
The real problem
Signs your Houston site is overdue for a redesign
It looks dated and costs you trust
On a high-ticket job, homeowners size you up by your site in seconds. An old, cluttered design quietly nudges them toward a competitor who looks more established, even when your work runs circles around theirs.
It is slow and clumsy on a phone
If your site is clunky or slow on mobile, you are losing the majority of your Houston visitors before they ever reach your offer. A redesign built mobile-first wins them back.
It cannot keep up when demand surges
Traffic that never turns into calls is wasted, and an old site that crawls under a heat wave or storm-season surge drops leads at the exact moment they are worth the most. We rebuild for conversions and for the days your phone should not stop ringing.
What we do
What goes into an OnwardCraft redesign
Redesign audit
We pinpoint exactly what is costing you leads and rankings today, so the redesign fixes real problems instead of just swapping colors.
SEO-safe migration
Redirects, metadata, and schema handled properly so you keep the rankings and traffic you have already earned.
Conversion redesign
Clear offers, smarter call-to-action placement, and lead forms that actually get used. We design for booked jobs, not just looks.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals, better for your conversions and your rankings alike.
Mobile-first rebuild
Redesigned around the phone, where nearly all your Houston traffic lives.
Brand refresh
A modern, trustworthy look that matches the quality of your work and the price of your jobs.
Bilingual-ready rebuild
Optional Spanish pages so the redesigned site reaches the ~44% of Houston that is Hispanic, an audience most competitor sites still overlook.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as search keeps shifting toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We analyze what is losing you leads and rankings, then map a redesign that fixes it without breaking what already works.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we build.
- 3
Rebuild and migrate
We rebuild fast and prepare every redirect and SEO detail for a clean migration.
- 4
Launch with SEO care
We launch with redirects in place and watch closely so rankings hold and climb, not drop.
- 5
Optimize
Post-launch tuning based on what is converting, plus ongoing speed and updates.
The honest math
We are new, so here is the honest math instead of a wall of logos
Plenty of agencies will flash a grid of client logos at you. We are a young, founder-led shop, so we are not going to fake a track record we have not built yet. What we can hand you is the reasoning behind why this works, pulled straight from Google's and the industry's own research on how people search locally.
Here is a rough picture, plainly labelled as a projection and not a result we are claiming. Say a Houston contractor pulls around 1,800 local "near me" impressions a month in their slice of this giant metro. Climbing from page-two invisibility into the top three is the gap between a trickle of calls and a calendar that is fully booked, and after a hurricane that gap widens even further. In your free audit we model the real figures for your business: your rankings, your search volume, and a straight 90-to-180-day path.
Figures above are published benchmarks (Google / BrightLocal) plus an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Houston redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Bilingual-ready rebuild
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Houston businesses pick OnwardCraft
Trades are all we touch
Roofing, HVAC, plumbing, solar, electrical, restoration, GCs. We live and breathe storm season, after-hours emergency calls, and insurance claims, so everything we build is shaped around the way Houston homeowners actually go looking for you.
We pull you off rented leads
The point is a pipeline that is yours. Not one more monthly check cut to a lead broker for a homeowner three of your competitors already bought from the same screen.
We genuinely know Houston
A nine-county sprawl far too big for a single generic page, a Hispanic-majority market where Spanish search is real revenue, and Gulf-coast heat and storm swings. We name Katy, Cypress, Sugar Land, and Pearland on purpose, the kind of targeting a national shop cannot fake by dropping a city name into a template.
No contracts, nothing hidden
Prices on the page, reporting tied to leads, month-to-month once the first 90 days are up. If we are not earning the check, you walk. That keeps the heat exactly where it should sit: on us.
Houston Website Redesign FAQ
Questions Houston owners ask us
How much does a website redesign cost in Houston?
Most redesigns with us run $2,500 to $9,000 as a one-time project, set by size and integrations. Fixed price, no surprises, and you own the result.
Will I lose my Google rankings if I redesign?
Not if it is done carefully, and that is exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds your rankings and usually lifts them.
How long does a redesign take?
A focused redesign runs about 3 to 5 weeks; a larger rebuild takes 5 to 9. You get a firm timeline up front and updates at each stage.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is a pain to update, is not bringing in leads, or buckles when storm-season traffic surges, it is costing you work. The free audit tells you plainly whether a redesign is worth it.
Do you migrate my existing content?
Yes. We carry over and sharpen your existing content, preserve what is ranking, and handle the technical migration so nothing important slips through the cracks.
Will the new site handle storm-season and heat-wave traffic?
Yes, and in Houston that is a real consideration. When a hurricane lands or a heat wave knocks out AC across the city, contractor sites take a surge of traffic, and the slow ones drop leads. We rebuild for speed and keep the call to action obvious so the site converts when demand peaks.
Can you add Spanish pages in the redesign?
Yes. With around 44% of Houston Hispanic and many homeowners searching in Spanish, adding bilingual pages during the rebuild can reach buyers your English-only site misses. We will advise whether it fits your trade and service area.
Do I own the redesigned site?
Completely: the site, the domain, and the content. No platform lock-in.
Am I locked into a contract?
No. The redesign is a one-time project. Any ongoing maintenance or SEO is month-to-month.
What is in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what the redesign should fix, and a fixed-price quote with a timeline and a safe migration plan. It is the honest starting point for a Houston Website Redesign that keeps your rankings and books more work.
Who we serve
The trades we build for in Houston
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Houston.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Greater Houston
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