OnwardCraft
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Lead Generation & Paid Ads

You Are Paying for Clicks.
But Where Are the Leads?

Most agencies measure success in impressions and clicks. We measure it in qualified leads, booked appointments, and revenue generated. If your ads are not converting into paying customers, your funnel is broken. We fix it.

4.9/5 (100+ Reviews) · Avg. 4.9x ROAS

If This Sounds Familiar,
We Need to Talk.

You are burning ad budget with no results

You are spending thousands on Facebook and Google ads every month. Clicks come in. But leads? Crickets. Your cost per lead is climbing while your pipeline stays empty.

Your "leads" never answer the phone

The few leads you do get are tire-kickers, price-shoppers, and people who "just wanted more information." Your sales team is chasing ghosts instead of closing deals.

You have no idea what is working

You are running campaigns blind. No tracking. No attribution. No idea which ad, keyword, or audience is actually driving revenue. Every dollar is a gamble.

We Do Not Run Ads.
We Build Lead Machines.

Funnel-first paid advertising that turns ad spend into a predictable, scalable revenue engine.

High-Intent Funnel Design

We build landing pages and funnels that pre-qualify prospects before they ever reach your inbox. Every lead has intent, budget, and urgency.

Full-Funnel Paid Ads

Google Ads, Facebook Ads, and retargeting campaigns built for lead generation — not vanity metrics. Every dollar is tracked to revenue.

Conversion Tracking That Works

End-to-end analytics setup: lead scoring, CRM integration, call tracking, and revenue attribution. You will know exactly which campaign drove every sale.

Real Numbers. Not Vanity Metrics.

4.9x Return on Ad Spend B2B SaaS Platform
+312% Qualified Leads Roofing Company, 90 days
-40% Cost Per Lead Within first 60 days

"The level of strategic thinking they brought was unlike any agency we have worked with. They do not just build funnels — they architect growth systems. Our trial conversion rate jumped from 2.1% to 8.7%."

Sarah Williams Founder, B2B SaaS Platform

Everything You Need.
Nothing You Don't.

Custom landing page design
Facebook & Google Ads setup
Conversion tracking & attribution
Lead scoring & CRM integration
A/B testing & optimization
Retargeting campaigns
Weekly performance reports
Dedicated account manager

From Ad Spend to Revenue Engine.

A proven 4-step framework that turns your marketing budget into a predictable lead generation system.

01
Week 1

Audit & Strategy

We audit your current campaigns, analyze your competitors, and build a custom funnel strategy tailored to your market, audience, and budget.

Deliverables

  • Current campaign audit & analysis
  • Competitor funnel research
  • Ideal customer profile definition
  • Funnel strategy & wireframes
  • Media plan & budget allocation
Your involvement: 1 strategy call (60 min) + brand questionnaire
02
Weeks 2-3

Build & Launch

Landing pages, ad creatives, tracking setup, and campaign launch. Everything is built for conversion from day one — no guesswork.

Deliverables

  • High-converting landing page
  • Ad creative set (5+ variants)
  • Conversion tracking & attribution
  • CRM integration setup
  • Campaign launch across platforms
Your involvement: Approve landing page + ad creative direction
03
Weeks 4-5

Optimize & Test

Daily monitoring, A/B testing, and budget reallocation. We double down on what works and quickly kill what does not.

Deliverables

  • Daily performance monitoring
  • A/B test execution (weekly)
  • Audience refinement
  • Budget reallocation to winners
  • Creative refresh & iteration
Your involvement: Weekly check-in call + lead quality feedback
04
Ongoing

Scale & Grow

Expand winning campaigns, add new channels, and maximize ROAS. We turn a working funnel into a predictable revenue engine.

Deliverables

  • Campaign scaling roadmap
  • New channel testing (Google, LinkedIn)
  • Retargeting funnel expansion
  • Monthly performance reports
  • Quarterly strategy reviews
Your involvement: Monthly strategy review + growth planning

Principles That Keep Every Project on Track.

No Surprises

You see the design before we build. You approve every milestone. There are no "gotcha" moments or unexpected costs.

Speed Without Sacrifice

We move fast because we are disciplined, not because we cut corners. Our process is optimized to deliver quality on a tight timeline.

Data Over Opinions

Every design decision is backed by conversion data, user behavior research, and SEO best practices — not personal preference.

Your Input Matters

This is a collaboration, not a black box. You are involved at every key milestone with clear feedback windows.

Investment. Not Expense.

Stop burning ad spend. Start buying qualified leads at a predictable cost.

Starter
$1,000/mo + ad spend

For businesses testing paid acquisition. One funnel, focused targeting, real results.

  • 1 high-converting funnel
  • 2 ad creative sets
  • Landing page + thank you page
  • Meta Ads campaign
  • Weekly performance check
  • Monthly optimization report
Book a Call
Scale
$3,000/mo + ad spend

For aggressive growth. Unlimited funnels, multi-channel, and a dedicated growth manager.

  • Unlimited funnels
  • Dedicated growth manager
  • Multi-channel (Meta, Google, LinkedIn)
  • CRM integration + automation
  • Weekly reporting + calls
  • Priority creative production
Book a Call

Ad spend is separate and paid directly to platforms. We recommend starting with $1,500-$3,000/mo in ad spend for meaningful data.

Questions? Answered.

How much do I need to spend on ads?

We recommend a minimum ad spend of $2,000/month to gather meaningful data and see consistent results. Most clients scale to $5,000-15,000/month once the funnel is proven. We never recommend spending more until we have positive ROI data.

What platforms do you run ads on?

We specialize in Facebook/Instagram Ads, Google Ads (Search + Display), and LinkedIn Ads for B2B. We choose platforms based on where your ideal customers actually spend time — not what is trendy.

How long until I see results?

Most campaigns generate leads within the first 7-14 days. However, peak performance typically happens at the 30-60 day mark after we have gathered enough data to optimize audiences, creatives, and landing pages.

Do you guarantee a certain cost per lead?

We cannot guarantee specific CPL numbers — every market is different. What we do guarantee: full transparency on your numbers, weekly optimization, and a clear path to positive ROI. If we cannot make it work, we tell you fast.

What makes your funnels different?

Most agencies build generic landing pages and hope for the best. We build qualification funnels: prospects answer key questions, see relevant case studies, and book directly into your calendar. By the time they reach you, they are pre-sold.

Stop Burning Budget on Ads That Do Not Convert.

Get your free funnel audit and discover exactly why your ads are not converting — and the specific steps to fix it. No pitch. Just a plan.

Get Your Free Funnel Audit

100% satisfaction guarantee. If you are not happy, we make it right.