OnwardCraft
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From Strategy to Launch.
In 4 Simple Steps.

No chaos. No endless back-and-forth. Just a proven system that takes you from idea to live site in 4-6 weeks.

01
Week 1

Discovery & Strategy

We start by understanding your business, your audience, and your goals. We audit your current site, analyze your competitors, and map every conversion opportunity.

Deliverables

  • Competitive landscape analysis
  • User persona definitions
  • Conversion opportunity map
  • Sitemap & content strategy
  • Project timeline & milestones
Your involvement: 1 strategy call (60 min) + questionnaire
02
Weeks 2-3

Design & Prototyping

We design every page in Figma with conversion psychology baked in. You see exactly what your site will look like before a single line of code is written.

Deliverables

  • High-fidelity mockups for all pages
  • Mobile-responsive designs
  • Interactive prototype
  • Copy & messaging framework
  • Design system & component library
Your involvement: 2 review rounds + feedback sessions
03
Weeks 4-5

Development & Build

We build your site with Astro/React for maximum speed, SEO, and flexibility. Every line of code is clean, semantic, and optimized for performance.

Deliverables

  • Pixel-perfect frontend build
  • SEO-optimized code architecture
  • Analytics & tracking setup
  • CMS integration (if applicable)
  • Cross-browser testing
Your involvement: Progress updates + preview access
04
Week 6+

Launch & Optimize

We do not just launch and leave. We monitor performance, fix any issues, and set you up for ongoing growth with data-driven optimizations.

Deliverables

  • Production deployment
  • Performance audit & optimization
  • Google Search Console setup
  • Post-launch support (30 days)
  • Growth roadmap & next steps
Your involvement: Launch approval + handoff call

Principles That Keep Every Project on Track.

No Surprises

You see the design before we build. You approve every milestone. There are no "gotcha" moments or unexpected costs.

Speed Without Sacrifice

We move fast because we are disciplined, not because we cut corners. Our process is optimized to deliver quality on a tight timeline.

Data Over Opinions

Every design decision is backed by conversion data, user behavior research, and SEO best practices — not personal preference.

Your Input Matters

This is a collaboration, not a black box. You are involved at every key milestone with clear feedback windows.

Ready to Start Your Project?

Book a free strategy call and get a clear timeline, deliverables list, and growth plan.

Book Your Free Strategy Call

No commitment. No pressure.