Website Redesign · St. Louis, MO
St. Louis Website Redesign that modernizes your site without tanking the traffic you built before storm season
St. Louis Website Redesign Company
An outdated site costs you jobs every week — slow, hard to use on a phone, easy to ignore when homeowners are searching fast after a hail storm. We redesign St. Louis contractor sites to convert more and load faster, and we migrate carefully so you keep every bit of ranking you've earned.
- Built for the trades
- Neighborhood-by-neighborhood targeting
- No lock-in contracts
I'll be straight with you: I started OnwardCraft because I kept watching solid contractors — the ones who actually know how to work St. Louis brick and show up after a hail storm — hand Angi and HomeAdvisor a few grand a month for leads that two or three of their competitors bought at the same time. You can't build a real business on rented leads. The whole point of what we do here is to get you ranking and converting for the work you want, in the neighborhoods where you actually work, so those calls belong to you. No 12-month handcuffs. If it's not working, you fire us.
A St. Louis website redesign usually goes one of two bad ways: the site looks better but converts the same, or it launches and the rankings vanish overnight. We do neither. We rebuild St. Louis contractor sites for speed and conversions, make them feel genuinely local in a city where residents notice the difference, and migrate with the redirects and SEO care that protect the traffic you already have.
How do I redesign my website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign keeps your rankings and improves them, because the new site is faster, mobile-first, and better structured than the old one — which matters especially in a seasonal market like St. Louis where ranking before storm season is critical.
The St. Louis market
Why ranking in St. Louis is tougher than it looks
The St. Louis metro stretches across two states and roughly 2.8 million people — Missouri on the west side, Illinois (East St. Louis, Belleville, O'Fallon) on the east — and the market has a character you won't find anywhere else. St. Louis sits at the edge of Tornado Alley and takes real hail hits almost every spring, which means roofing and storm-restoration contractors are fighting for the same Map Pack slots from April through June and the homeowners who call want someone local, not a storm-chasing crew from out of town. Summer heat here is genuinely brutal: heat indexes regularly top 110°F, which accelerates HVAC wear and spikes AC calls from June through September. Then there's the housing stock — extraordinary 1880s-to-1940s brick row houses and bungalows throughout South City, the Hill, Soulard, and Tower Grove that demand masonry contractors who actually understand how historic brick behaves. And there's something intangible: St. Louis residents have a strong local identity rooted in Gateway Arch pride, and they notice immediately when a contractor doesn't know the difference between Maplewood and Webster Groves. The businesses that rank here aren't the biggest or the flashiest — they're the ones who feel genuinely local to a city that cares deeply about that.
In a city built on brick, storm seasons, and neighborhood pride, the contractor who feels local wins the call. Map Pack rankings are how you prove it.
- Black/AA · 46%
- Other · 54%
The real problem
Signs your St. Louis site is overdue for a redesign
It looks dated and costs you trust
For a roofing job or masonry repair on a 1920s brick bungalow, St. Louis homeowners are making a high-stakes decision. An old, cluttered design quietly sends them to a competitor who looks more established and more trustworthy — even when your work is better.
It's slow and hard to use on a phone
If your site is clunky or slow on mobile, you're losing the majority of your St. Louis visitors before they ever see your offer — including the ones searching urgently after a hail storm. A redesign built mobile-first wins them back before they call someone else.
It doesn't reflect the neighborhoods you serve
A generic old site in a city as neighborhood-proud as St. Louis gives visitors no reason to trust you're local. We rebuild around the communities and housing types you actually work — so the homeowner in Webster Groves or Soulard sees immediately that you know their streets.
What we do
What's in an OnwardCraft redesign
Redesign audit
We pinpoint exactly what's costing you leads and rankings today, so the redesign fixes real problems instead of just changing colors.
SEO-safe migration
Redirects, metadata, and schema handled properly so you keep the rankings and traffic you've already earned going into the next storm season.
Conversion redesign
Clear offers, better call-to-action placement, and lead forms that actually get used. We design for booked jobs, not just looks.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals — better for both conversions and rankings, and critical when storm-season searches spike.
Mobile-first rebuild
Redesigned around the phone, where almost all your St. Louis traffic lives — especially during weather events.
Brand refresh
A modern, trustworthy look that matches the quality of your work and the price of your jobs.
Neighborhood-targeted rebuild
Rebuilt around the communities you serve — the Hill, Soulard, Kirkwood, Chesterfield, Belleville — so the new site stands out to local homeowners instead of reading like a national chain.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as search shifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We analyze what's losing you leads and rankings, then map a redesign that fixes it without breaking what already works — including seasonal content that matters in St. Louis.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we build.
- 3
Rebuild and migrate
We rebuild fast and prepare every redirect and SEO detail for a clean migration.
- 4
Launch with SEO care
We launch with redirects in place and monitor closely so rankings hold and improve, not drop.
- 5
Optimize
Post-launch tuning based on what's converting, plus ongoing speed and updates.
The honest math
We're new, so here's the honest math instead of a logo wall
Plenty of agencies will show you a grid of client logos. We're a young, founder-led shop, so we won't pretend to a track record we don't have yet. What we can show you is why this works — straight from Google's and the industry's own research on how people search locally.
Here's a rough picture, clearly labelled as a projection and not a result we're claiming: say a St. Louis contractor gets around 1,800 local "near me" impressions a month across a handful of neighborhoods. Moving from page-two invisibility into the top three is the difference between a trickle of calls and a booked-out calendar — and when a hail storm rolls through in May, that gap becomes brutal fast. In your free audit, we model the real numbers for your business — your rankings, your search volume, and an honest 90-to-180-day path.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent St. Louis redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Neighborhood-targeted rebuild
Full Rebuild
A complete rebuild for multi-service or bi-state sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why St. Louis businesses pick OnwardCraft
We only do the trades
Roofing, HVAC, plumbing, masonry, restoration, electrical, GCs. We understand storm-season surges, brick bungalow repairs, and what a St. Louis homeowner is really asking when they call after a hail event, so everything we build reflects how your customers actually search.
We get you off rented leads
The entire goal is a pipeline you own. Not another monthly invoice to a lead broker selling the same distressed homeowner to your three closest competitors.
We actually know St. Louis
Neighborhood-by-neighborhood targeting from Soulard to Chesterfield, plus an understanding of the bi-state metro that a national shop can't fake by swapping a city name into a template. St. Louis residents notice immediately when someone doesn't know the city.
No contracts, no mystery
Published prices, reporting tied to leads, month-to-month after 90 days. If we're not earning it, you leave. That keeps the pressure where it belongs: on us.
St. Louis Website Redesign FAQ
Questions St. Louis owners ask us
How much does a website redesign cost in St. Louis?
Most redesigns with us run $2,500 to $9,000 as a one-time project, depending on size and integrations. Fixed price, no surprises, and you own the result.
Will I lose my Google rankings if I redesign?
Not if it's done carefully, and that's exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds your rankings and usually improves them — which is critical if you're going into storm season.
How long does a redesign take?
A focused redesign takes about 3 to 5 weeks; a larger rebuild takes 5 to 9. You get a firm timeline up front and updates at each stage.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is hard to update, isn't bringing in leads, or doesn't reflect the St. Louis neighborhoods you serve, it's costing you work every week. The free audit tells you plainly whether a redesign is worth it.
Do you migrate my existing content?
Yes. We carry over and improve your existing content, preserve what's ranking, and handle the technical migration so nothing important gets lost.
Will the redesign help me win more storm-season work?
Yes, and we design for that specifically. The rebuilt site loads fast on mobile (critical when a homeowner is searching right after a storm), has an obvious call button above the fold, and is structured so Google ranks you for storm-damage and roofing searches before and during the spring season.
Can you make the new site appeal to homeowners with historic brick homes?
Absolutely. South City, the Hill, Soulard, and other St. Louis neighborhoods have some of the most distinctive historic brick housing in the Midwest. We build content around that — tuckpointing, masonry repair, water damage prevention — so the homeowners searching for those specific services find you and trust you immediately.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for fast load and Core Web Vitals, which lifts both conversions and rankings.
Do I own the redesigned site?
Completely — the site, the domain, and the content. No platform lock-in.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what the redesign should fix, and a fixed-price quote with a timeline and a safe migration plan. It shows you whether a St. Louis website redesign is worth it before you commit a dollar.
Who we serve
The trades we build for in St. Louis
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in St. Louis.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across St. Louis
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