Web Design · St. Louis, MO
St. Louis web design engineered to bring in real work, from Tower Grove bungalows to Chesterfield
St. Louis Web Design Company
A pretty website that doesn't generate calls is a brochure. We build St. Louis contractors fast, mobile-first sites engineered to turn visitors into booked work — and to signal to homeowners in Soulard or Chesterfield that you're the local expert they've been looking for.
- Built for the trades
- Neighborhood-by-neighborhood targeting
- No lock-in contracts
I'll be straight with you: I started OnwardCraft because I kept watching solid contractors — the ones who actually know how to work St. Louis brick and show up after a hail storm — hand Angi and HomeAdvisor a few grand a month for leads that two or three of their competitors bought at the same time. You can't build a real business on rented leads. The whole point of what we do here is to get you ranking and converting for the work you want, in the neighborhoods where you actually work, so those calls belong to you. No 12-month handcuffs. If it's not working, you fire us.
St. Louis web design lives or dies on one thing: whether the site turns a visitor into a booked job. Most contractor websites here lose leads quietly, slow on a phone, with a buried call button and no clear offer. We build sites that load fast, look like the professional you are, and convert, designed for a market where homeowners care deeply about whether you actually know their neighborhood and their housing stock.
What makes a good contractor website in St. Louis?
A good St. Louis contractor website loads in under three seconds on a phone, puts the call button and a clear offer above the fold, proves trust with reviews and real project photos from recognizable neighborhoods, and names the specific communities you serve across both states. Because St. Louis residents have strong local identity and prefer contractors who know the city, specificity — referencing the Hill, Soulard, Webster Groves, or the brick housing stock of South City — is what converts a visitor into a call.
The St. Louis market
Why ranking in St. Louis is tougher than it looks
The St. Louis metro stretches across two states and roughly 2.8 million people — Missouri on the west side, Illinois (East St. Louis, Belleville, O'Fallon) on the east — and the market has a character you won't find anywhere else. St. Louis sits at the edge of Tornado Alley and takes real hail hits almost every spring, which means roofing and storm-restoration contractors are fighting for the same Map Pack slots from April through June and the homeowners who call want someone local, not a storm-chasing crew from out of town. Summer heat here is genuinely brutal: heat indexes regularly top 110°F, which accelerates HVAC wear and spikes AC calls from June through September. Then there's the housing stock — extraordinary 1880s-to-1940s brick row houses and bungalows throughout South City, the Hill, Soulard, and Tower Grove that demand masonry contractors who actually understand how historic brick behaves. And there's something intangible: St. Louis residents have a strong local identity rooted in Gateway Arch pride, and they notice immediately when a contractor doesn't know the difference between Maplewood and Webster Groves. The businesses that rank here aren't the biggest or the flashiest — they're the ones who feel genuinely local to a city that cares deeply about that.
In a city built on brick, storm seasons, and neighborhood pride, the contractor who feels local wins the call. Map Pack rankings are how you prove it.
- Black/AA · 46%
- Other · 54%
The real problem
Why your current site isn't bringing in work
It's a brochure, not a lead engine
A lot of contractor sites just list services and sit there. No clear offer, no obvious next step, no reason to call you over the competitor one click away. We design every page around one job: turning a visitor into a booked lead.
It's too slow on a phone
The majority of your St. Louis visitors are on mobile, and they bounce if your site takes more than a few seconds to load — especially during storm season when they're on a phone trying to find a roofer fast. Slow sites also rank worse. We build fast, so you keep the visitor and the ranking.
It doesn't feel local enough
A homeowner in the Hill or Tower Grove wants to see that you know South City brick, not a generic site that could be any contractor in any city. St. Louis residents have a strong sense of local identity, and a site that speaks their neighborhood — referencing real streets, real architecture, real seasonal context — converts far better than a template with the city name swapped in.
What we do
What's in an OnwardCraft St. Louis website
Custom design
No cookie-cutter templates. A site designed around your trade, your neighborhoods, and the jobs you actually want — whether that's storm restoration, historic masonry, or summer HVAC.
Mobile-first build
Designed for the phone first, because that's where almost all of your St. Louis traffic is — and where homeowners are searching from when a storm rolls through.
Conversion-focused UX
Clear offers, obvious call buttons, and lead forms placed where they actually get used. Every page has a next step.
Copy that sells
Words that speak to anxious homeowners after a hail storm or during a brutal July heat wave, not filler text that reads like everyone else.
Local SEO foundation
Built from the ground up to rank — clean structure, schema, fast load, and neighborhood-ready pages for the bi-state metro.
Speed & Core Web Vitals
Tuned to load fast and pass Google's performance checks, which protects both conversions and rankings.
Neighborhood-targeted pages
Pages built around the communities you serve — the Hill, Soulard, Kirkwood, Chesterfield, O'Fallon, Belleville — so you stand out in a market with strong local identity instead of blending into a generic city page.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend your business as more search shifts to AI.
How we work
How we build: the OnwardCraft process
- 1
Discovery and strategy
We learn your trade, your neighborhoods, your best jobs, and your competitors — then map the site around booking more of the work you want in the communities you serve.
- 2
Design
We design a custom, mobile-first layout built to convert. You see it and shape it before a line of code is written.
- 3
Build and copy
We build it fast and write the copy that sells, with the call to action front and center on every page.
- 4
Launch
We launch cleanly with the SEO foundation, tracking, and speed dialed in from day one.
- 5
Support and optimize
We keep it fast and current and tune it based on what's actually converting.
The honest math
We're new, so here's the honest math instead of a logo wall
Plenty of agencies will show you a grid of client logos. We're a young, founder-led shop, so we won't pretend to a track record we don't have yet. What we can show you is why this works — straight from Google's and the industry's own research on how people search locally.
Here's a rough picture, clearly labelled as a projection and not a result we're claiming: say a St. Louis contractor gets around 1,800 local "near me" impressions a month across a handful of neighborhoods. Moving from page-two invisibility into the top three is the difference between a trickle of calls and a booked-out calendar — and when a hail storm rolls through in May, that gap becomes brutal fast. In your free audit, we model the real numbers for your business — your rankings, your search volume, and an honest 90-to-180-day path.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent St. Louis web design pricing
One-time build. 50% to start, 50% at launch. You own everything. No lock-in.
Starter Site
A focused, high-converting site for a single-trade contractor.
- Up to 5 custom pages
- Mobile-first design
- Lead forms + call buttons
- Local SEO foundation
- You own the site
Growth Site
A bigger site for established contractors with several services.
- Up to 12 pages
- Custom design + copywriting
- Service + neighborhood pages
- Speed & Core Web Vitals
- Neighborhood-targeted pages
Custom Build
A full custom build for multi-service or bi-state businesses.
- Fully custom design
- Advanced SEO + schema
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why St. Louis businesses pick OnwardCraft
We only do the trades
Roofing, HVAC, plumbing, masonry, restoration, electrical, GCs. We understand storm-season surges, brick bungalow repairs, and what a St. Louis homeowner is really asking when they call after a hail event, so everything we build reflects how your customers actually search.
We get you off rented leads
The entire goal is a pipeline you own. Not another monthly invoice to a lead broker selling the same distressed homeowner to your three closest competitors.
We actually know St. Louis
Neighborhood-by-neighborhood targeting from Soulard to Chesterfield, plus an understanding of the bi-state metro that a national shop can't fake by swapping a city name into a template. St. Louis residents notice immediately when someone doesn't know the city.
No contracts, no mystery
Published prices, reporting tied to leads, month-to-month after 90 days. If we're not earning it, you leave. That keeps the pressure where it belongs: on us.
St. Louis Web Design FAQ
Questions St. Louis owners ask us
How much does a website cost in St. Louis?
Most contractor websites with us run $2,000 to $8,000 as a one-time build, depending on page count and integrations. Our tiers are above — fixed price, no surprises, and you own the finished site.
How long does it take to build?
A focused site takes about 2 to 4 weeks; a larger custom build takes 4 to 8. We give you a firm timeline up front and keep you updated through each stage.
Will my site help me win more storm-season work?
That's one of the most important things we design for in St. Louis. The sites we build load fast on a phone (critical when someone's searching for a roofer in the middle of a storm), have an obvious call button above the fold, and have specific service pages for storm restoration so Google ranks you for those searches when demand spikes.
Will my new site actually rank on Google?
We build every site on a local-SEO foundation — fast load, clean structure, schema, and neighborhood-ready pages. The build gets you ready to rank; pairing it with our SEO service is how you climb the competitive St. Louis terms.
Do I own the website?
Completely. You own the site, the domain, and the content. No hostage situations, no platforms you can't leave.
Will it work well on phones?
We design mobile-first, because that's where almost all of your St. Louis traffic comes from — and speed matters especially when homeowners are searching during a storm or a heat wave.
What platform do you build on?
We pick the platform that fits your needs and that you can actually manage — usually WordPress or Webflow. We'll recommend the right fit in your free consult and explain the tradeoffs plainly.
Can you make my site speak to historic brick homeowners?
Yes, and it's one of our strengths in St. Louis specifically. South City brick bungalows and row houses have specific concerns — tuckpointing, mortar repair, water infiltration — and we write copy and build pages around those needs so the right homeowners find you and trust you immediately.
Am I locked into a contract?
No. The build is a one-time project with a fixed price. Any ongoing maintenance or SEO is month-to-month — you can leave whenever.
What do I get in the free quote?
A clear look at what your current site is costing you in lost leads, what high-converting St. Louis web design should include, and a fixed-price quote with a timeline. No pressure, just a plan.
Who we serve
The trades we build for in St. Louis
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in St. Louis.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Web Design across St. Louis
More St. Louis services