Website Redesign · Salt Lake City, UT
Salt Lake City Website Redesign that turns an aging Avenues site into a lead engine
Salt Lake City Website Redesign Company
An outdated site costs you jobs every week — slow, hard to use on a phone, easy to ignore. We redesign Salt Lake City contractor sites to convert more and load faster, and we migrate carefully so you keep every bit of ranking you've earned in a market that keeps growing.
- Built for the trades
- Neighborhood-by-neighborhood targeting
- No lock-in contracts
I'll be straight with you: I started OnwardCraft because I kept watching good contractors hand Angi and HomeAdvisor a few grand a month for leads that three of their competitors bought too. You can't build a business on rented leads. The Salt Lake market is growing faster than almost anywhere else in the country, which means more homeowners searching every month — but also more competition piling in. The contractors who invest in ranking now, before the valley fills up with rivals, are the ones who own the market when the dust settles. So that's the whole point of what we do here: get you ranking and converting for the work you actually want, in the neighborhoods you actually serve, and let those leads belong to you. No 12-month handcuffs. If it's not working, you fire us.
A Salt Lake City Website Redesign usually goes one of two bad ways: the site looks better but converts the same, or it launches and the rankings vanish overnight. We do neither. We rebuild contractor sites for speed and conversions, design them to stand out in a fast-growing valley, and handle an SEO-safe migration with the redirects and care that protect the traffic you already have.
How do I redesign my website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign keeps your rankings and improves them, because the new site is faster, mobile-first, and better structured than the old one — which matters even more in a growing market like Salt Lake where new competition is arriving constantly.
The Salt Lake City market
Why ranking in Salt Lake City is more urgent than it looks
Salt Lake City sits at the epicenter of Silicon Slopes, one of the fastest-growing tech economies in the United States. Young professionals and families are flooding in, snapping up homes in a market that has appreciated dramatically over the last decade. That growth means demand for every home service is climbing fast — and it means the contractor landscape is filling in just as quickly. The homeowners here are value-conscious but willing to spend on quality: large families in Sandy and South Jordan want the job done right the first time. Two forces shape demand like no other market in the country. First, the Wasatch Fault runs directly beneath the Salt Lake Valley, creating a persistent undercurrent of earthquake-preparedness anxiety. Foundation inspection, structural retrofitting, and seismic upgrades are conversations every homeowner here will eventually have. Second, the geography creates a brutal winter inversion season from roughly November through March — cold air traps smog in the valley, and homeowners become acutely aware of indoor air quality, HVAC filtration performance, and envelope tightness. And because the Wasatch Mountains are right there, real snow falls on these homes. The contractors who rank before the first November storm are the ones who book the winter rush.
In a city growing faster than its contractors can keep up, the business that ranks first when snow hits or the ground shakes is the one that stays booked.
- Homeowners · 72%
- Renters · 28%
The real problem
Signs your Salt Lake City site is overdue for a redesign
It looks dated and costs you trust
Salt Lake's Silicon Slopes culture has raised the bar on what professionals look like online. Tech-savvy homeowners in the Avenues or Holladay judge you by your site in seconds. An old, cluttered design quietly sends them to a competitor who looks more established — even when your work is better.
It's slow and hard to use on a phone
If your site is clunky or slow on mobile, you're losing the majority of your Salt Lake visitors before they ever see your offer. A redesign built mobile-first wins them back and improves your Google rankings at the same time.
It doesn't reflect the conditions your customers actually face
A homeowner prepping for winter inversions or worried about the Wasatch Fault wants a contractor who understands their specific situation. A generic, stale site signals that you don't. We rebuild around the local conditions and neighborhoods that matter — so the right homeowners feel understood and choose you.
What we do
What's in an OnwardCraft redesign
Redesign audit
We pinpoint exactly what's costing you leads and rankings today, so the redesign fixes real problems instead of just changing colors.
SEO-safe migration
Redirects, metadata, and schema handled properly so you keep the rankings and traffic you've already earned across the Salt Lake Valley.
Conversion redesign
Clear offers, better call-to-action placement, and lead forms that actually get used. We design for booked jobs, not just looks.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals — better for both conversions and rankings in a competitive market.
Mobile-first rebuild
Redesigned around the phone, where almost all your Salt Lake City traffic lives.
Brand refresh
A modern, trustworthy look that matches the quality of your work and the price of the jobs you want in Sandy, South Jordan, or Sugar House.
Neighborhood-targeted rebuild
Rebuilt around the Salt Lake neighborhoods and valley conditions you serve — winter inversions, mountain snowfall, earthquake prep — so the new site stands out instead of reading like every other Utah contractor's.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as search shifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We analyze what's losing you leads and rankings, then map a redesign that fixes it without breaking what already works.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we build.
- 3
Rebuild and migrate
We rebuild fast and prepare every redirect and SEO detail for a clean migration.
- 4
Launch with SEO care
We launch with redirects in place and monitor closely so rankings hold and improve, not drop.
- 5
Optimize
Post-launch tuning based on what's converting, plus ongoing speed and updates.
The honest math
We're new, so here's the honest math instead of a logo wall
Plenty of agencies will show you a grid of client logos. We're a young, founder-led shop, so we won't pretend to a track record we don't have yet. What we can show you is why this works — straight from Google's and the industry's own research on how people search locally.
Here's a rough picture, clearly labelled as a projection and not a result we're claiming: say a Salt Lake contractor gets around 1,800 local "near me" impressions a month across a handful of neighborhoods. Moving from page-two invisibility into the top three is the difference between a trickle of calls and a booked-out calendar — and in a market growing this fast, every month you wait is another month a new competitor claims the spot you wanted. In your free audit, we model the real numbers for your business — your rankings, your search volume, and an honest 90-to-180-day path.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Salt Lake City redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Neighborhood-targeted rebuild
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Salt Lake City businesses pick OnwardCraft
We only do the trades
Roofing, HVAC, plumbing, solar, electrical, restoration, GCs. We understand winter inversion HVAC calls, post-earthquake foundation consultations, and the spring roofing surge after a heavy snow season — so everything we build is shaped around how Salt Lake homeowners actually search.
We get you off rented leads
The whole goal is a pipeline you own. Not another monthly invoice to a lead broker for homeowners in South Jordan and Sandy that three of your competitors also bought.
We actually know the Salt Lake market
Neighborhood-by-neighborhood targeting from Sugar House to Riverton, built around the seasonal rhythms of a mountain valley market — winter inversions, earthquake anxiety, and the Silicon Slopes growth wave most national agencies never account for.
No contracts, no mystery
Published prices, reporting tied to leads, month-to-month after 90 days. If we're not earning it, you leave. That keeps the pressure where it belongs: on us.
Salt Lake City Website Redesign FAQ
Questions Salt Lake City owners ask us
How much does a website redesign cost in Salt Lake City?
Most redesigns with us run $2,500 to $9,000 as a one-time project, depending on size and integrations. Fixed price, no surprises, and you own the result.
Will I lose my Google rankings if I redesign?
Not if it's done carefully, and that's exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds your rankings and usually improves them.
How long does a redesign take?
A focused redesign takes about 3 to 5 weeks; a larger rebuild takes 5 to 9. You get a firm timeline up front and updates at each stage.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is hard to update, or isn't bringing in leads from the neighborhoods you serve, it's costing you work. In a market growing as fast as Salt Lake, an outdated site is actively losing you jobs to newer competitors. The free audit tells you plainly whether a redesign is worth it.
Do you migrate my existing content?
Yes. We carry over and improve your existing content, preserve what's ranking, and handle the technical migration so nothing important gets lost.
Will the redesign help me compete as more contractors enter the Salt Lake market?
Yes, and that's the point as Silicon Slopes growth keeps bringing in new competition. We rebuild around the specific Salt Lake neighborhoods you serve, address the local conditions homeowners care about, and make the offer and call button obvious — so the new site stands out instead of reading like every other Utah contractor's page.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for fast load and Core Web Vitals, which lifts both conversions and rankings.
Do I own the redesigned site?
Completely — the site, the domain, and the content. No platform lock-in.
Am I locked into a contract?
No. The redesign is a one-time project. Any ongoing maintenance or SEO is month-to-month.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what the rebuild should fix, and a fixed-price quote with a timeline. It's an honest plan for a Salt Lake City Website Redesign that converts more without losing the rankings you've earned.
Who we serve
The trades we build for in Salt Lake City
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Salt Lake City.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Salt Lake City
More Salt Lake City services