Website Redesign · Ogden-Clearfield
Ogden Website Redesign that turns an aging Ogden Valley site into a lead engine
Ogden Website Redesign Company
An outdated site costs you jobs every week — slow, hard to use on a phone, easy to ignore. We redesign Ogden contractor sites to convert more and load faster, and we migrate carefully so you keep every bit of ranking you've earned.
- Built for the trades
- Wasatch-winter ready
- No lock-in contracts
I'll be straight with you: I started OnwardCraft because I kept watching good contractors hand Angi and HomeAdvisor a few grand a month for leads that three of their competitors bought too. You can't build a business on rented leads. So that's the whole point of what we do here — get you ranking and converting for the work you actually want, in the neighborhoods you actually serve, and let those leads belong to you. No 12-month handcuffs. If it's not working, you fire us.
An Ogden Website Redesign usually goes one of two bad ways: the site looks better but converts the same, or it launches and the rankings vanish overnight. We do neither. We rebuild Ogden contractor sites for speed and conversions, build them to handle winter-storm traffic, and run an SEO-safe migration with the redirects and care that protect the traffic you already have, so you redesign your Ogden website without losing rankings.
How do I redesign my website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign keeps your rankings and improves them, because the new site is faster, mobile-first, and better structured than the old one.
The Ogden-Clearfield market
Why ranking in Ogden is a moving target
Ogden was built as the great railroad junction of the West — where the Union Pacific and Central Pacific lines met near Promontory and freight moved east and west through the city for a century. Today the engine is Hill Air Force Base, one of the largest USAF installations in the country and home to the Ogden Air Logistics Complex. It's the region's biggest employer, and it churns: thousands of military and civilian defense families PCS in and out every year, and the first thing a newly-arrived family does is search for a contractor they've never heard of. On top of that, the Ogden-Clearfield metro is booming — remote workers and outdoor-lifestyle transplants are pouring in for world-class skiing at Snowbasin and Powder Mountain and prices that undercut Salt Lake and Park City. More newcomers means more work, but it also means more contractors fighting for the same three spots on the map. And nearly everyone searches on a phone with "near me" attached, then taps one of the first results without scrolling.
A Hill Air Force Base family that just PCS'd into Layton has no contractor yet — they search, and whoever ranks gets the call.
- Hispanic · 30%
- Other · 70%
The real problem
Signs your Ogden site is overdue for a redesign
It looks dated and costs you trust
For a high-ticket job, homeowners judge you by your site in seconds. An old, cluttered design quietly sends them to a competitor who looks more established — even when your work is better.
It's slow and hard to use on a phone
If your site is clunky or slow on mobile, you're losing the majority of your Ogden visitors before they ever see your offer. A redesign built mobile-first wins them back.
It can't keep up when demand surges
Traffic that doesn't turn into calls is wasted — and an old site that gets slow under a winter-storm surge loses leads at the exact moment they're worth the most. We rebuild for conversions and for the days your phone should be ringing off the hook.
What we do
What's in an OnwardCraft redesign
Redesign audit
We pinpoint exactly what's costing you leads and rankings today, so the redesign fixes real problems instead of just changing colors.
SEO-safe migration
Redirects, metadata, and schema handled properly so you keep the rankings and traffic you've already earned.
Conversion redesign
Clear offers, better call-to-action placement, and lead forms that actually get used. We design for booked jobs, not just looks.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals — better for both conversions and rankings.
Mobile-first rebuild
Redesigned around the phone, where almost all your Ogden traffic lives.
Brand refresh
A modern, trustworthy look that matches the quality of your work and the price of your jobs.
Winter-surge ready rebuild
Rebuilt to stay fast and keep converting when snow-and-ice traffic spikes, so the new site captures your biggest jobs instead of choking on them.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as search shifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We analyze what's losing you leads and rankings, then map a redesign that fixes it without breaking what already works.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we build.
- 3
Rebuild and migrate
We rebuild fast and prepare every redirect and SEO detail for a clean migration.
- 4
Launch with SEO care
We launch with redirects in place and monitor closely so rankings hold and improve, not drop.
- 5
Optimize
Post-launch tuning based on what's converting, plus ongoing speed and updates.
The honest math
We're new, so here's the honest math instead of a logo wall
Plenty of agencies will show you a grid of client logos. We're a young, founder-led shop, so we won't pretend to a track record we don't have yet. What we can show you is why this works — straight from Google's and the industry's own research on how people search locally.
Here's a rough picture, clearly labelled as a projection and not a result we're claiming: say an Ogden contractor gets around 1,500 local "near me" impressions a month. Moving from page-two invisibility into the top three is the difference between a trickle of calls and a booked-out calendar — and when the first big snow hits or a PCS wave lands at Hill, that gap gets even wider. In your free audit, we model the real numbers for your business — your rankings, your search volume, and an honest 90-to-180-day path.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Ogden redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Winter-surge ready
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Ogden businesses pick OnwardCraft
We only do the trades
Roofing, HVAC, plumbing, solar, electrical, restoration, GCs. We understand Wasatch winters, ice dams, emergency calls, and the seismic-retrofit work this region needs, so everything we build is shaped around how your customers really search.
We get you off rented leads
The whole goal is a pipeline you own. Not another monthly invoice to a lead broker for homeowners three competitors also bought.
We actually speak Ogden
Hill Air Force Base families PCSing in every month, a metro growing on cheap-vs-Park-City appeal, real neighborhood targeting from Historic 25th Street to Ogden Valley, and a Spanish-speaking market a third the size of the city. The stuff a national agency can't do by swapping a city name into a template.
No contracts, no mystery
Published prices, reporting tied to leads, month-to-month after 90 days. If we're not earning it, you leave. That keeps the pressure where it belongs: on us.
Ogden Website Redesign FAQ
Questions Ogden owners ask us
How much does a website redesign cost in Ogden?
Most redesigns with us run $2,500 to $9,000 as a one-time project, depending on size and integrations. Fixed price, no surprises, and you own the result.
Will I lose my Google rankings if I redesign?
Not if it's done carefully, and that's exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds your rankings and usually improves them.
How long does a redesign take?
A focused redesign takes about 3 to 5 weeks; a larger rebuild takes 5 to 9. You get a firm timeline up front and updates at each stage.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is hard to update, isn't bringing in leads, or buckles when winter-storm traffic surges, it's costing you work. The free audit tells you plainly whether a redesign is worth it.
Do you migrate my existing content?
Yes. We carry over and improve your existing content, preserve what's ranking, and handle the technical migration so nothing important gets lost.
Will the new site handle winter-season traffic?
Yes, and in Ogden that's a real consideration. When heavy snow and ice dams hit, contractor sites take a surge of traffic, and the slow ones lose leads. We rebuild for speed and keep the call to action obvious so the site converts when demand peaks.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for fast load and Core Web Vitals, which lifts both conversions and rankings.
Do I own the redesigned site?
Completely — the site, the domain, and the content. No platform lock-in.
Am I locked into a contract?
No. The redesign is a one-time project. Any ongoing maintenance or SEO is month-to-month.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what the redesign should fix, and a fixed-price quote with a timeline and a safe migration plan. Our Ogden Website Redesign work rebuilds an aging site, mobile-first, into a faster lead engine with an SEO-safe migration so you keep every ranking you have earned.
Who we serve
The trades we build for in Ogden
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Ogden.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Ogden-Clearfield
More Ogden services