Des Moines, IA · Web Design, SEO & Lead Generation
Des Moines marketing for contractors who want to own their leads in an insurance-savvy market
Des Moines Marketing Agency for Contractors
Websites, SEO, and local SEO built for Des Moines's storm-driven, fast-growing market. One team to get you ranking before hail season, converting all year, and off the rented-lead treadmill.
- Built for the trades
- Suburb-by-suburb targeting
- No lock-in contracts
Des Moines marketing for contractors has to account for two engines most agencies never do: a finance and insurance economy full of buyers who research before they call, and weather that decides who books the season. When hail crosses the metro, a hundred homeowners in Ankeny and Beaverdale and Waukee hunt for a roofer on their phone, and they call one of the first three names they see. The contractor already ranking wins the season. The one on page two waits for scraps. Winning here takes three things working together: a fast, mobile-first site that converts, SEO that ranks you for the searches that matter, and local SEO that puts you in the Map Pack for the suburbs you serve, all before the season hits rather than during it. Here is how we help Des Moines contractors do exactly that.
How do Des Moines contractors get more leads online?
Des Moines contractors get more leads by combining a fast, mobile-first website with SEO that ranks them for high-intent seasonal searches and local SEO that wins the Google Map Pack suburb by suburb. In a storm-driven market where roofing and restoration demand can jump overnight, the contractors already ranking when the storm hits catch the wave. The ones who wait until demand spikes are already too late.
What we do in Des Moines
Four ways we bring Des Moines contractors more work
Des Moines Local SEO
Get into the top three businesses Google pins to the map when Des Moines searches 'near me.' We put you there before hail season, suburb by suburb and service by service, so the storm calls land with you.
Explore Des Moines Local SEO Rank higher, own your leadsDes Moines SEO Services
Rank for the money keywords Des Moines homeowners search, including the seasonal storm and heating terms that decide the busiest months, and build an asset you own instead of renting traffic.
Explore Des Moines SEO Services Sites that convert storm searchesDes Moines Web Design
Fast, mobile-first websites that turn Des Moines visitors into booked jobs, built for the homeowner searching on a phone right after a hailstorm, not brochures that sit there while the season passes.
Explore Des Moines Web Design More leads, no traffic lossDes Moines Website Redesign
Rebuild an outdated site for mobile speed and conversions, and migrate it so carefully that you keep every ranking you have already earned heading into the next hail season.
Explore Des Moines Website RedesignThe Des Moines market
What ranking in Des Moines really hinges on
Des Moines is a mid-size metro of roughly 700,000 people, and the thing outsiders miss is how white-collar the money is. Principal Financial, Nationwide, EMC, Wells Fargo, and a long list of insurers run major operations here, which makes this one of the most insurance-dense labor markets in the country. That shapes how people buy a contractor. Homeowners here have filed claims, they know the process, and they expect you to talk it through like a pro before they hand you the job. The other force is growth. West Des Moines, Ankeny, and Waukee keep landing on national lists of the fastest-growing suburbs, pulling in young finance and tech professionals who came for affordable housing and search for every service on their phone. Then weather sets the tempo. Spring brings the hail and wind that fill every roofer's voicemail in a single afternoon, and Iowa winters bring the freeze-thaw cracking, frozen pipes, and furnace failures that push urgent calls through December and January. The Des Moines River has flooded this town more than once, so basement and water-damage work spikes too. Put it together and you have a value-driven buyer who researches hard, a market that rewards whoever is already ranking when demand hits, and very little patience for a contractor who shows up late.
A Des Moines homeowner has filed a claim before and will research you cold. Win the Map Pack before the spring hail, or you are negotiating from page two.
- Homeowners · 58%
- Renters · 42%
I'll be straight with you: I started OnwardCraft because I kept watching good contractors hand Angi and HomeAdvisor a few grand a month for leads that three of their competitors bought too. You can't build a business on rented leads. In Des Moines, where half the roofing calls land in the two weeks after a hailstorm, being invisible when the storm hits means you simply do not get those jobs. So that's the whole point of what we do here — get you ranking and converting for the work you actually want, in the West Des Moines and Ankeny neighborhoods you actually serve, and let those leads belong to you. No 12-month handcuffs. If it's not working, you fire us.
Why us
Why Des Moines contractors pick OnwardCraft
We build for storm-season timing
Roofing and restoration demand in Des Moines does not ramp up gently. It jumps the afternoon a hailstorm crosses the metro. We rank you for the terms homeowners type during those windows and make sure you are already on the map before April, so you are catching the wave instead of chasing it.
We get you off rented leads
The aim is a pipeline that belongs to you. Not a recurring invoice to a broker who sold the same hail-damaged homeowner to four contractors and charged every one of you to fight over the call.
We actually know the Des Moines metro
Ankeny and Waukee are booming with new builds and first-time buyers who research everything online. Beaverdale and Sherman Hill are older neighborhoods with character homes and real repair needs. West Des Moines and Johnston carry the professional incomes that fund bigger projects. We build your local SEO around those differences, not a city-name swap on a national template.
No contracts, no mystery
Prices are posted, reporting maps to actual leads, and you go month-to-month after the first 90 days. If we are not earning it, you leave. That keeps the pressure exactly where it should sit: on us.
Des Moines marketing FAQ
Questions Des Moines owners ask us
What marketing services do you offer in Des Moines?
Four core services for contractors: web design, website redesign, SEO, and local SEO. Most clients combine a high-converting website with SEO and local SEO so they rank, convert, and own their leads, and so they are in position before hail season or Iowa winter rather than scrambling to catch up after.
Do you work only with contractors?
Almost entirely. We specialize in home-service trades: roofing, restoration, HVAC, plumbing, solar, electrical, and general contractors. We understand storm-damage claims, insurance-driven work, freeze-thaw heating emergencies, and the seasonal rhythm of the Des Moines market.
Why does the Des Moines market need a different approach?
It is a storm-driven, insurance-savvy market where demand can jump overnight. Spring hail and wind send a wave of homeowners searching at once, and the contractors already ranking catch it all. Winning here means being in position before the season, suburb by suburb and service by service, not reacting after the storm.
How much does it cost to work with you?
Websites are one-time builds running $2,000 to $9,000. SEO and local SEO run month-to-month from $750 to $3,000, with no long contract. The free audit nails down the exact scope for your Des Moines business.
Which Des Moines areas do you serve?
The full metro: Des Moines proper plus Ankeny, Waukee, West Des Moines, Urbandale, Johnston, Altoona, Norwalk, Clive, and the neighborhoods inside them, from East Village to Beaverdale to Sherman Hill. We build real suburb pages rather than one generic Des Moines page.
Where should I start?
Start with a free Des Moines audit. We look at your website, your rankings, and your Map Pack presence, then tell you the one or two moves that bring in the most work before the next demand window. It is Des Moines marketing for contractors built to get you found and booked, with leads that belong to you. No pitch deck, just a plan.
Who we serve
The trades we build for in Des Moines
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Des Moines.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Marketing across Des Moines
Contractor marketing in nearby cities
See all cities we serve →Des Moines services