Website Redesign · Des Moines, IA
Des Moines Website Redesign that rebuilds for leads across Ankeny, Waukee, and the booming suburbs
Des Moines Website Redesign Company
An outdated site costs you jobs every week, and in Des Moines it can cost you the whole hail season if you are not ready when the spring storms come. We redesign contractor sites to convert more and load faster, and we migrate so carefully that you keep every ranking you have already earned.
- Built for the trades
- Neighborhood-by-neighborhood targeting
- No lock-in contracts
I'll be straight with you: I started OnwardCraft because I kept watching good contractors hand Angi and HomeAdvisor a few grand a month for leads that three of their competitors bought too. You can't build a business on rented leads. In Des Moines, where half the roofing calls land in the two weeks after a hailstorm, being invisible when the storm hits means you simply do not get those jobs. So that's the whole point of what we do here — get you ranking and converting for the work you actually want, in the West Des Moines and Ankeny neighborhoods you actually serve, and let those leads belong to you. No 12-month handcuffs. If it's not working, you fire us.
A Des Moines Website Redesign usually goes one of two bad ways: the site looks better but converts the same, or it launches and the rankings vanish because nobody handled the migration. We do neither. We rebuild Des Moines contractor sites for mobile speed and conversions, build them to stand out in a market where demand jumps fast, and run an SEO-safe migration with the redirects and care that protect the traffic you already have.
Can I redesign my Des Moines website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure or mapping 301 redirects for every changed page, preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign holds your rankings and improves them, because the new site is faster, mobile-first, and better structured than the old one, which is exactly what Google rewards.
The Des Moines market
What ranking in Des Moines really hinges on
Des Moines is a mid-size metro of roughly 700,000 people, and the thing outsiders miss is how white-collar the money is. Principal Financial, Nationwide, EMC, Wells Fargo, and a long list of insurers run major operations here, which makes this one of the most insurance-dense labor markets in the country. That shapes how people buy a contractor. Homeowners here have filed claims, they know the process, and they expect you to talk it through like a pro before they hand you the job. The other force is growth. West Des Moines, Ankeny, and Waukee keep landing on national lists of the fastest-growing suburbs, pulling in young finance and tech professionals who came for affordable housing and search for every service on their phone. Then weather sets the tempo. Spring brings the hail and wind that fill every roofer's voicemail in a single afternoon, and Iowa winters bring the freeze-thaw cracking, frozen pipes, and furnace failures that push urgent calls through December and January. The Des Moines River has flooded this town more than once, so basement and water-damage work spikes too. Put it together and you have a value-driven buyer who researches hard, a market that rewards whoever is already ranking when demand hits, and very little patience for a contractor who shows up late.
A Des Moines homeowner has filed a claim before and will research you cold. Win the Map Pack before the spring hail, or you are negotiating from page two.
- Homeowners · 58%
- Renters · 42%
The real problem
Signs your Des Moines site is overdue for a redesign
It looks dated and costs you trust before the call
Des Moines homeowners, and especially the young professionals in Ankeny and Waukee who research everything online, size up your business by your website in seconds. An old, cluttered design quietly sends them to a competitor who looks more established, even when your work is better and your price is fair.
It's slow when storm-season searches spike
Spring hail and wind send a wave of homeowners searching on mobile, often right after a storm. If your site is slow or clunky, you lose those visitors before they ever see your offer, at the exact moment demand peaks. A mobile-first rebuild wins them back.
It doesn't convert visitors into calls
Traffic that never turns into calls is wasted. An old site with a buried phone number, no clear offer, and dated photos gives a visitor no reason to pick you over the next result. We rebuild for conversions: clear offers, prominent call buttons, and suburb-specific pages that make the right homeowners feel like you are the obvious choice.
What we do
What's in an OnwardCraft Des Moines redesign
Redesign audit
We pinpoint exactly what is costing you leads and rankings today, so the redesign fixes real problems instead of just refreshing the look.
SEO-safe migration
Redirects, metadata, and schema handled properly so you keep the rankings and traffic you have already earned through the transition.
Conversion redesign
Clear offers, smarter call-to-action placement, and lead forms that actually get used. We design for booked jobs and storm-season calls, not just a prettier screenshot.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals: better for conversions and rankings alike, especially during mobile-heavy storm searches.
Mobile-first rebuild
Redesigned around the phone, where storm-season searches and emergency calls happen in Des Moines.
Brand refresh
A modern, trustworthy look that matches the quality of your work and signals to Des Moines homeowners that you run a professional operation.
Suburb-targeted rebuild
Rebuilt around the communities you serve, from Ankeny to Waukee to Johnston to West Des Moines, so the new site ranks for neighborhood searches and stands out instead of blending into a generic metro page.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as local search keeps shifting toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We analyze what is losing you leads and rankings, then map a redesign that fixes it without breaking what already works, with a clear plan to protect your rankings through the migration.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we build. Fast and clear for the homeowner on a phone after a storm.
- 3
Rebuild and migrate
We rebuild fast and prepare every redirect and SEO detail for a clean migration that holds your rankings.
- 4
Launch with SEO care
We launch with redirects in place and monitor closely so rankings hold and climb instead of dropping, and so you are positioned before the next demand window.
- 5
Optimize
Post-launch tuning on what is converting across your Des Moines service area, plus ongoing speed and updates.
The honest math
We're a new shop, so here's the honest math instead of a logo wall
A lot of agencies open with a grid of client logos. We are a young, founder-led shop, so we will not invent a track record we have not earned yet. What we can give you is the reasoning, pulled straight from Google's and the industry's own research on how people actually search for a local contractor.
Here is a rough sketch, clearly marked as a projection and not a result we are claiming: a Des Moines roofer stuck on page two during a spring hail event is invisible through the single biggest demand week of the year. Climbing out of page-two obscurity into the top three Map Pack spots before April is the gap between a booked-solid spring and watching the work go to whoever ranked above you. In your free audit we model the real numbers for your shop: your current rankings, your search volume by season, and an honest 90-to-180-day path.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Des Moines redesign pricing
A one-time project, billed 50% up front and 50% at launch. You own everything, with no lock-in.
Redesign Starter
A focused redesign for a small Des Moines contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site with several services or suburbs.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + suburb pages
- Suburb-targeted rebuild (Ankeny, Waukee, Johnston)
Full Rebuild
A ground-up rebuild for multi-service or multi-location Des Moines businesses.
- Full custom rebuild
- Advanced SEO migration
- Integrations and booking
- High-traffic performance
- AI-search optimization
Why us
Why Des Moines businesses pick OnwardCraft
We build for storm-season timing
Roofing and restoration demand in Des Moines does not ramp up gently. It jumps the afternoon a hailstorm crosses the metro. We rank you for the terms homeowners type during those windows and make sure you are already on the map before April, so you are catching the wave instead of chasing it.
We get you off rented leads
The aim is a pipeline that belongs to you. Not a recurring invoice to a broker who sold the same hail-damaged homeowner to four contractors and charged every one of you to fight over the call.
We actually know the Des Moines metro
Ankeny and Waukee are booming with new builds and first-time buyers who research everything online. Beaverdale and Sherman Hill are older neighborhoods with character homes and real repair needs. West Des Moines and Johnston carry the professional incomes that fund bigger projects. We build your local SEO around those differences, not a city-name swap on a national template.
No contracts, no mystery
Prices are posted, reporting maps to actual leads, and you go month-to-month after the first 90 days. If we are not earning it, you leave. That keeps the pressure exactly where it should sit: on us.
Des Moines Website Redesign FAQ
Questions Des Moines owners ask us
How much does a website redesign cost in Des Moines?
Most redesigns land between $2,500 and $9,000 as a one-time project, set by the page count and any integrations. The price is fixed, there are no surprises, and you own the finished result outright.
Will I lose my Google rankings if I redesign?
Not if it is done carefully, and that is exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging before launch. Done right, a redesign holds your rankings and usually pushes them higher with the faster, better-structured site.
How long does a redesign take?
A focused redesign takes about 3 to 5 weeks; a larger rebuild takes 5 to 9. You get a firm timeline up front and updates at each stage, and we can work around your seasonal calendar so you are live before the next demand window.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is not bringing in leads, skips your Des Moines suburbs, or loses visitors during storm-season spikes, it is costing you real work. The free audit tells you plainly whether a redesign is worth it for your business.
Do you migrate my existing content?
Yes. We bring over and sharpen the content you already have, hold onto the pages that are ranking, and run the technical migration so nothing that matters gets dropped in the move.
Will the redesign help me compete during hail season?
That is a core focus in Des Moines. We rebuild mobile-first and fast so storm-season searchers on their phones can reach you in seconds, and we add suburb-specific pages so you rank for 'roofer Ankeny' and 'storm damage Waukee' alongside the generic metro terms.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for fast load and Core Web Vitals, which lifts both conversions and rankings, especially when mobile search spikes during a weather event.
Do I own the redesigned site?
Completely: the site, the domain, and the content. No platform lock-in and no hostage situations.
Am I locked into a contract?
No. The redesign is a one-time project. Any ongoing maintenance or SEO after that is month-to-month.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what the redesign should fix, and a fixed-price quote with a timeline and an SEO-safe migration plan. It is a Des Moines Website Redesign that converts more without losing your rankings, rebuilt mobile-first for the searches that book jobs. No pressure, just a diagnosis.
Who we serve
The trades we build for in Des Moines
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Des Moines.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Des Moines
More Des Moines services