For Home Service Companies Ready to Scale
Most home service companies waste $30K+ on websites that look good but never ring. The problem isn't your traffic — it's that your site was built by designers, not conversion engineers. We use the Conversion Architecture Method: a 47-point diagnostic that finds exactly where your leads leak, then rebuilds the 3 pages that actually matter. 412% average lead increase in 90 days, guaranteed.
The Real Problem
You spent $5K, $10K, maybe $20K on a site that loads fast and looks modern. But the leads? Crickets. Here is what we see every day with home service businesses:
You rank for "roofing near me" and get 200 visitors a month. But 97% leave without calling. Your site is a revolving door, not a lead funnel. The phone should be ringing — it is not.
The few inquiries you get are price shoppers and tire kickers. No qualification. No nurturing. Just noise in your inbox while your crew sits idle.
Your competitor has worse reviews, higher prices, and a site from 2019. But they show up first on Google and their phone rings off the hook. You know you are better. Your website does not show it.
Proven Results
Real home service companies. Real revenue growth. Every case study follows the same formula: diagnose the leak, engineer the fix, measure the result.
Website from 2015. Zero SEO. 12 cold leads per month. Dead in the water.
Contact form buried on page 3, no click-to-call on mobile, zero trust signals above the fold, no location-specific landing pages.
Restructured homepage + 3 location pages, installed click-to-call everywhere, added review widgets and before/after gallery, built storm-damage content hub.
Conversion engine. #1 local rankings. 62 qualified leads per month — on autopilot.
Seasonal feast-or-famine. Summer flooded with unqualified calls. Winter? Crickets. No system to smooth demand.
Single generic service page, no seasonal messaging, no maintenance plan funnel, mobile site took 8 seconds to load.
Built seasonal landing pages (AC repair, furnace tune-up, maintenance plans), installed emergency CTA banners, created maintenance membership funnel.
Steady 47 service calls/month year-round. Maintenance plan MRR added $8K/month in predictable revenue.
Invisible on Google for "emergency plumber." Competing on HomeAdvisor for $85/lead. Margins eaten alive.
No emergency-specific pages, no 24/7 messaging, weak Google Business Profile, relying on lead brokers.
Built emergency landing page with instant-call CTA, optimized GBP for 24/7 service, created pipe-burst/water-heater content, installed live chat.
#1 for "emergency plumber" + 8 related terms. 53 emergency calls/month direct — zero lead broker fees.
Industries
We do not guess what your market wants. We only serve home service businesses — and we know exactly what converts homeowners into calls.
Storm chasing is expensive. SEO-driven leads cost a fraction and keep your calendar full year-round.
Your customers search at midnight when the AC dies. Be the one they find — and the one they call.
Emergency calls are your highest-margin jobs. We make sure homeowners find you first when the pipe bursts.
Homeowners do not shop around for electricians. They call the first one they trust. We make sure that is you.
Stop educating tire-kickers. Funnel design that attracts buyers ready to sign — not just browse.
The Conversion Architecture Method
Most agencies build pages. We build conversion funnels. Here is the difference — four systems that explain why everything you tried before failed, and why this will be different.
Most agencies guess what your buyers search for. We reverse-engineer the exact search terms homeowners use at each decision stage — from "HVAC maintenance" to "emergency AC repair near me" — and architect your site around those moments.
We remove the 7 hidden barriers that kill 60% of home service inquiries. Buried contact forms, slow mobile load times, missing click-to-call buttons, and weak emergency messaging — we find and fix every leak.
Homeowners do not choose the best contractor. They choose the one they trust. We install proof elements at the exact micro-moments doubt appears — reviews, certifications, before/after galleries, and guarantees placed where they actually matter.
The launch is day one. We run live A/B tests every 14 days based on heatmap data, scroll depth, and click patterns. Your site gets smarter every month — converting more visitors into calls without you lifting a finger.
How It Works
No surprises. No scope creep. Just a rigorous system that transforms your website from a cost center into your most profitable lead channel.
Before we write a line of code, we run the 47-point Conversion Architecture Audit on your site. We map exactly where homeowners drop off, reverse-engineer your top 3 competitors, and identify the 3 pages that matter most.
Every headline, button, and scroll trigger is designed for action. We rebuild your homepage, service pages, and contact flow using behavioral psychology — so calling you feels like the only logical next step.
The launch is day one. We measure, A/B test, and refine every 14 days based on real homeowner behavior data. Your results compound week over week while you focus on closing deals, not chasing leads.
Why OnwardCraft
Most agencies sell you a trophy website. We engineer revenue machines for home service companies. Here is what that actually means:
Every decision is filtered through one question: will this generate a phone call? If not, it does not ship. Pretty is a byproduct. Profit is the goal.
We do not build sites for SaaS companies, law firms, and e-commerce stores. We only serve roofing, HVAC, plumbing, electrical, and solar. That focus means we know exactly what converts in your market.
A 1-second delay costs 7% of conversions. On a $50K/month home service business, that is $3,500 lost every month. We do not let that happen.
If your qualified leads do not increase by at least 100% within 90 days of launch, we refund 100% of your setup fee. We put our money where our mouth is.
Testimonials
Real owners of real home service businesses. They had the same doubts you do — until the leads started coming in.
"412% more qualified leads in 90 days. Our website went from a cost to our best salesperson. The Conversion Architecture Method actually works."
"They found leaks we did not even know existed. Our maintenance plan funnel alone added $8K in monthly recurring revenue. Best investment we have made."
"We stopped paying $85 per lead to HomeAdvisor. Now we get 53 emergency calls a month direct. The site pays for itself every single week."
"Finally, a web agency that understands solar. They built a consultation funnel that qualifies leads before they even call. Our close rate doubled."
Investment
No hidden fees. No surprise invoices. Every package is structured as a system — you invest once to build the engine, then we keep tuning it month after month.
The 90-Day Lead Guarantee: If your qualified leads do not increase by at least 100% within 90 days of launch, we refund 100% of your setup fee and keep working free until you hit the target. Conditions: You must implement our CTA recommendations, run the ad copy we provide, and not modify the site structure without approval. Book a call to see if you qualify.
In one 30-minute call, we will audit your current site, reverse-engineer your top three competitors, and show you the exact leaks costing you revenue every single day. No pitch deck. No pressure. Just a precise diagnosis and a clear path to fix it.
Limited to 5 audits per week. Average response time: under 4 hours.