Website Redesign · Reno-Sparks
Reno Website Redesign that turns an aging high-desert site into a lead engine
Reno Website Redesign Company
An outdated site costs you jobs every week — slow, hard to use on a phone, invisible during wildfire smoke season. We redesign Reno contractor sites to convert more and load faster, and we migrate carefully so you keep every bit of ranking you've earned.
- Built for the trades
- Reno-Sparks neighborhood targeting
- No lock-in contracts
I started OnwardCraft because I kept watching good contractors hand Angi and HomeAdvisor a few grand a month for leads that three competitors bought too. In a market like Reno — exploding with California transplants who have real budgets and need contractors fast — the contractor who owns search doesn't need to rent leads. That's the whole point: get you ranking for the wildfire-smoke HVAC call, the high-desert heating job, the xeriscape conversion, the earthquake retrofit — so those leads belong to you permanently. No 12-month handcuffs. If it's not working, you fire us.
A Reno Website Redesign usually goes one of two bad ways: the site looks better but converts the same, or it launches and the rankings vanish overnight. We do neither. We redesign Reno contractor sites for speed and conversions, build them to stand out in a market growing fast with California transplants and seasonal demand spikes, and run an SEO-safe migration with the redirects and care that protect the traffic you already have.
How do I redesign my website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign keeps your rankings and improves them, because the new site is faster, mobile-first, and better structured for Reno-specific searches than the old one.
The Reno-Sparks market
Why ranking in Reno is a race against California transplants and wildfire smoke
Reno has become one of the fastest-growing metros in the West, and the story is largely California. Bay Area and Sacramento transplants fleeing high taxes and home prices have flooded the Reno-Sparks market, bringing West Coast incomes and an appetite for home improvement. Tesla's Gigafactory, Apple, Amazon, and Switch data centers turned this into a legitimate tech hub almost overnight. These newcomers buy homes fast and immediately search for contractors — often the same week they close. But Reno's homeowners aren't only new arrivals. The casino-adjacent economy means a large base of service-worker and hospitality homeowners who are value-conscious and comparison-shopping hard. Layer on the climate: sitting at 3,400 feet in the high desert, Reno swings from 105°F summers to single-digit winter nights with serious snowfall, so every HVAC system has to be built for both extremes. Then there's the air quality problem — August through October wildfire smoke from Nevada and California fires regularly ranks Reno among the worst air-quality cities in the country, and filtration and HVAC upgrade demand spikes dramatically every single year. The contractors already ranking when smoke rolls in book the work. The ones invisible on Google miss it entirely.
In the Biggest Little City, California transplants with Bay Area incomes are searching for contractors the week they close — be the one who shows up.
- New residents 2015–2024 · 65%
- Legacy residents · 35%
The real problem
Signs your Reno site is overdue for a redesign
It looks dated and costs you trust
The California transplant comparing three contractors in Damonte Ranch judges each of you by your website in about ten seconds. An old, cluttered design quietly sends them to a competitor who looks more established — even when your work is better. In a market growing this fast with buyers who have real budgets, that's an expensive problem.
It's slow and hard to use on a phone
If your site is clunky or slow on mobile, you're losing the majority of your Reno visitors before they ever see your offer. That includes the August wildfire-smoke surge, when thousands of homeowners are searching from their phones. A redesign built mobile-first wins them back.
It doesn't convert in a comparison-shopping market
Traffic that doesn't turn into calls is wasted — and in a market this competitive, with transplant buyers who compare their options carefully, a generic old site gives them no reason to pick you. We rebuild for conversions and for the neighborhoods you actually serve.
What we do
What's in an OnwardCraft redesign
Redesign audit
We pinpoint exactly what's costing you leads and rankings today, so the redesign fixes real problems instead of just changing colors.
SEO-safe migration
Redirects, metadata, and schema handled properly so you keep the rankings and traffic you've already earned.
Conversion redesign
Clear offers, better call-to-action placement, and lead forms that actually get used. We design for booked jobs, not just looks.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals — better for both conversions and rankings, especially during seasonal demand spikes.
Mobile-first rebuild
Redesigned around the phone, where almost all your Reno traffic lives — including the surge searches during wildfire smoke season.
Brand refresh
A modern, trustworthy look that matches the quality of your work and reassures transplant buyers who don't have local referrals to lean on.
Neighborhood-targeted rebuild
Rebuilt around the Reno-Sparks communities you serve — Damonte Ranch, Spanish Springs, Midtown, South Reno, and more — so the new site stands out to local searchers instead of reading like everyone else's.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as search shifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We analyze what's losing you leads and rankings, then map a redesign that fixes it without breaking what already works — including the content that's already ranking for Reno seasonal terms.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we build.
- 3
Rebuild and migrate
We rebuild fast and prepare every redirect and SEO detail for a clean migration.
- 4
Launch with SEO care
We launch with redirects in place and monitor closely so rankings hold and improve, not drop.
- 5
Optimize
Post-launch tuning based on what's converting, plus ongoing speed and updates.
The honest math
We're new, so here's the honest math instead of a logo wall
Plenty of agencies will show you a grid of client logos. We're a young, founder-led shop, so we won't pretend to a track record we don't have yet. What we can show you is why this works — straight from Google's and the industry's own research on how people search locally.
Here's a rough picture, clearly labelled as a projection and not a result we're claiming: say a Reno contractor gets around 1,200 local "near me" impressions a month across a handful of neighborhoods. Moving from page-two invisibility into the top three is the difference between a trickle of calls and a booked-out calendar — and when wildfire smoke rolls in and every homeowner is searching for HVAC filtration upgrades, the contractor already ranking gets the surge. In your free audit, we model the real numbers for your business — your rankings, your search volume, and an honest 90-to-180-day path.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Reno redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Neighborhood-targeted rebuild
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Reno businesses pick OnwardCraft
We only do the trades
Roofing, HVAC, plumbing, solar, electrical, restoration, landscaping, GCs. We understand wildfire-smoke HVAC surges, high-desert heating and cooling extremes, xeriscape conversions, and earthquake retrofit work, so everything we build is shaped around how Reno customers actually search.
We get you off rented leads
The whole goal is a pipeline you own. Not another monthly invoice to a lead broker for homeowners three competitors also bought — especially in a market where transplants are actively searching the week they close on a home.
We actually understand Reno's market
California-exodus growth, wildfire smoke seasons, high-desert climate extremes, Walker Lane seismic risk, drought-driven xeriscape demand, value-conscious casino-economy buyers. The stuff a national shop can't do by swapping a city name into a template.
No contracts, no mystery
Published prices, reporting tied to leads, month-to-month after 90 days. If we're not earning it, you leave. That keeps the pressure where it belongs: on us.
Reno Website Redesign FAQ
Questions Reno owners ask us
How much does a website redesign cost in Reno?
Most redesigns with us run $2,500 to $9,000 as a one-time project, depending on size and integrations. Fixed price, no surprises, and you own the result.
Will I lose my Google rankings if I redesign?
Not if it's done carefully, and that's exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds your rankings and usually improves them — including the seasonal terms that drive wildfire-smoke HVAC and high-desert heating and cooling leads.
How long does a redesign take?
A focused redesign takes about 3 to 5 weeks; a larger rebuild takes 5 to 9. You get a firm timeline up front and updates at each stage.
How do I know I need a redesign?
If your site is slow on phones, looks dated, isn't converting transplant homeowners who are comparison-shopping, or isn't visible during wildfire smoke season when HVAC searches spike, it's costing you work. The free audit tells you plainly whether a redesign is worth it.
Do you migrate my existing content?
Yes. We carry over and improve your existing content, preserve what's ranking for Reno-specific searches, and handle the technical migration so nothing important gets lost.
Will the redesign help me compete for California transplant buyers?
That's a core goal. Transplants don't have local referral networks yet — they compare contractor websites. A modern, fast, neighborhood-specific redesign is often the difference between winning that job and losing it to whoever looks more established online.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for fast load and Core Web Vitals, which lifts both conversions and rankings — including during the August through October wildfire smoke season when mobile HVAC searches spike.
Do I own the redesigned site?
Completely — the site, the domain, and the content. No platform lock-in.
Am I locked into a contract?
No. The redesign is a one-time project. Any ongoing maintenance or SEO is month-to-month.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what the redesign should fix, and a fixed-price quote with a timeline and a safe migration plan. It's the clearest way to see whether a Reno Website Redesign will pay for itself in booked work.
Who we serve
The trades we build for in Reno
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Reno.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Reno-Sparks
More Reno services