Website Redesign · Portland, OR
Portland Website Redesign done with a careful, SEO-safe migration that survives the rainy-season rush
Portland Website Redesign Company
An outdated site costs you jobs every week — slow, hard to use on a phone, easy to ignore. We redesign Portland contractor sites to convert more and load faster, and we migrate carefully so you keep every bit of ranking you've earned.
- Built for the trades
- Neighborhood-by-neighborhood targeting
- No lock-in contracts
I'll be straight with you: I started OnwardCraft because I kept watching good contractors hand Angi and HomeAdvisor a few grand a month for leads that three of their competitors bought too. You can't build a business on rented leads. Portland homeowners are some of the most discerning customers in the country — they research everything, they value local businesses, and they pick whoever looks most credible online. So that's what we build: rankings and a digital presence that make you the obvious local choice, so the leads belong to you. No 12-month handcuffs. If it's not working, you fire us.
A Portland Website Redesign goes one of two bad ways when it's done carelessly: the site looks better but converts the same, or it launches and the rankings vanish overnight. We do neither. We rebuild Portland contractor sites for speed and conversions, build them to earn the trust of research-driven buyers who prefer local businesses, and handle an SEO-safe migration with the redirects and care that protect the traffic you already have, ahead of the rainy-season rush.
How do I redesign my website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign keeps your rankings and improves them, because the new site is faster, mobile-first, and better structured than the old one.
The Portland-Vancouver market
Why ranking in Portland is a year-round rain game
The Portland metro is home to roughly 2.5 million people across two states and a city that gets 144 rainy days a year. That rain isn't just weather — it's the single biggest driver of home-services demand in the region. Moss on roofs, algae streaking siding, gutters overwhelmed with debris, basements wicking moisture through aging foundations, rot creeping into the window frames of century-old Craftsman bungalows — the Pacific Northwest climate means there is no slow season for skilled contractors. The rainy season runs roughly October through April, and that's when roofing, drainage, gutter, and restoration calls stack up. But two other forces shape this market just as much. First, Portland homeowners are among the most research-heavy in the country — tech transplants and the creative class treat hiring a contractor the way they'd treat buying a car: they read, compare, and pick whoever looks most credible online. Second, Portlanders have a strong preference for local, independent businesses over national chains. The contractor who presents well online and reads unmistakably Portland wins on both counts.
In Portland, the rain never really stops — and neither does the demand for contractors who show up first on Google.
- Mobile searches · 68%
- Desktop searches · 32%
The real problem
Signs your Portland site is overdue for a redesign
It looks dated and costs you trust
Portland homeowners research every purchase and make snap judgments about a contractor's professionalism based on their website. An old, cluttered design quietly sends them to a competitor who looks more credible — even when your work is better.
It's slow and hard to use on a phone
If your site is clunky or slow on mobile, you're losing the majority of your Portland visitors before they ever see your offer. A redesign built mobile-first wins them back.
It doesn't read as local or credible
Portland buyers strongly prefer local independents, and a generic or outdated site doesn't make that case. We rebuild with real neighborhood specificity and the kind of credibility signals that make Portland homeowners choose you over a national brand or a competitor with a better-looking site.
What we do
What's in an OnwardCraft redesign
Redesign audit
We pinpoint exactly what's costing you leads and rankings today, so the redesign fixes real problems instead of just changing colors.
SEO-safe migration
Redirects, metadata, and schema handled properly so you keep the rankings and traffic you've already earned.
Conversion redesign
Clear offers, better call-to-action placement, and lead forms that actually get used. We design for booked jobs, not just looks.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals — better for both conversions and rankings.
Mobile-first rebuild
Redesigned around the phone, where most of your Portland traffic lives.
Brand refresh
A modern, trustworthy look that matches the quality of your work — and reads as authentically local to Portland buyers.
Neighborhood-targeted rebuild
Rebuilt around the Portland neighborhoods and suburbs you serve, so the new site looks local and specific instead of generic and national.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as search shifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We analyze what's losing you leads and rankings, then map a redesign that fixes it without breaking what already works.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we build.
- 3
Rebuild and migrate
We rebuild fast and prepare every redirect and SEO detail for a clean migration.
- 4
Launch with SEO care
We launch with redirects in place and monitor closely so rankings hold and improve, not drop.
- 5
Optimize
Post-launch tuning based on what's converting, plus ongoing speed and updates.
The honest math
We're new, so here's the honest math instead of a logo wall
Plenty of agencies will show you a grid of client logos. We're a young, founder-led shop, so we won't pretend to a track record we don't have yet. What we can show you is why this works — straight from Google's and the industry's own research on how people search locally.
Here's a rough picture, clearly labelled as a projection and not a result we're claiming: say a Portland contractor gets around 1,200 local "near me" impressions a month across a handful of neighborhoods. Moving from page-two invisibility into the top three is the difference between a trickle of calls and a booked-out calendar — and in a market where homeowners do their homework, showing up first matters even more. In your free audit, we model the real numbers for your business — your rankings, your search volume, and an honest 90-to-180-day path.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Portland redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Neighborhood-targeted rebuild
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Portland businesses pick OnwardCraft
We only do the trades
Roofing, HVAC, plumbing, solar, electrical, restoration, GCs. We understand moss-and-drainage emergencies, heat pump retrofits, and the specific demands of Portland's aging Craftsman and Victorian housing stock, so everything we build is shaped around how your customers really search.
We get you off rented leads
The whole goal is a pipeline you own. Not another monthly invoice to a lead broker for Portland homeowners three competitors also bought.
We actually speak Portland
Neighborhood-by-neighborhood targeting from Hawthorne to Hillsboro, plus the eco-conscious, research-heavy buyer language that wins in this market. The stuff a national shop can't do by swapping a city name into a template.
No contracts, no mystery
Published prices, reporting tied to leads, month-to-month after 90 days. If we're not earning it, you leave. That keeps the pressure where it belongs: on us.
Portland Website Redesign FAQ
Questions Portland owners ask us
How much does a website redesign cost in Portland?
Most redesigns with us run $2,500 to $9,000 as a one-time project, depending on size and integrations. Fixed price, no surprises, and you own the result.
Will I lose my Google rankings if I redesign?
Not if it's done carefully, and that's exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds your rankings and usually improves them.
How long does a redesign take?
A focused redesign takes about 3 to 5 weeks; a larger rebuild takes 5 to 9. You get a firm timeline up front and updates at each stage.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is hard to update, isn't bringing in leads, or doesn't read as a credible local Portland business, it's costing you work. The free audit tells you plainly whether a redesign is worth it.
Do you migrate my existing content?
Yes. We carry over and improve your existing content, preserve what's ranking, and handle the technical migration so nothing important gets lost.
Will the redesign help me win Portland buyers?
Yes. Portland homeowners research everything and strongly prefer local, independent businesses. We rebuild around the specific neighborhoods you serve, make the site feel authentically local, and make the offer and call button obvious — so the new site earns the trust that converts.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for fast load and Core Web Vitals, which lifts both conversions and rankings.
Do I own the redesigned site?
Completely — the site, the domain, and the content. No platform lock-in.
Am I locked into a contract?
No. The redesign is a one-time project. Any ongoing maintenance or SEO is month-to-month.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what the redesign should fix, and a fixed-price quote with a timeline and the SEO-safe migration plan a Portland Website Redesign needs to keep every ranking you have earned.
Who we serve
The trades we build for in Portland
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Portland.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Portland-Vancouver
More Portland services