Website Redesign · Greater Philadelphia
Philadelphia Website Redesign that converts your Northern Liberties rowhome site without losing your rankings
Philadelphia Website Redesign Company
An outdated site bleeds jobs every week: slow, awkward on a phone, easy to scroll past. We redesign Philadelphia contractor sites to convert more and load faster, and we migrate with care so you keep every bit of ranking you have already earned.
- Built for the trades
- Old-home repair ready
- No lock-in contracts
Here is the honest reason OnwardCraft exists. I got tired of watching skilled Philadelphia contractors wire a few thousand dollars a month to Angi and HomeAdvisor for leads that three rivals down the block bought at the same time. A business built on rented leads is built on sand. So our entire job is simple: get you ranking and converting for the work you want, in the neighborhoods you actually drive to, and make sure those leads are yours to keep. No year-long handcuffs. If the numbers are not moving, you cut us loose.
A Philadelphia Website Redesign fails in one of two ways: the site looks sharper but converts the same, or it goes live and the rankings evaporate overnight. We refuse both. We rebuild contractor sites for speed and conversions, build them to shrug off winter repair-season traffic, and run an SEO-safe migration with the redirects and discipline that protect the traffic you already have, so you redesign without losing rankings.
How do I redesign my website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign holds your rankings and lifts them, because the new site is faster, mobile-first, and better structured than the old one.
The Greater Philadelphia market
What makes ranking in Philadelphia a fight all its own
Roughly 6.2 million people call Greater Philadelphia home, and a huge share of them live behind brick that was laid generations ago. Close to 72% of city homes went up before 1960, and entire blocks of rowhomes predate the war. That single fact reshapes the trade work here. Old brick and old systems mean roof repairs, repointing, leaking basements, and pipes that were never sized for a modern house, and those calls come in hot and impatient. The climate piles on. Freeze-thaw swings from December into early spring crack shingles and split tired plumbing, so demand lurches upward right when the cold lands. Stack that on top of a tight East Coast market with a contractor working nearly every block, all elbowing for the same three pins on the map, and the picture is clear: the owner who already ranks is the one whose phone rings when the freeze hits.
In a city built this long ago, the contractor who already ranks is the one who books the repair when the pipes give out.
- Built before 1960 · 72%
- Built 1960 or later · 28%
The real problem
Signs your Philadelphia site is overdue for a redesign
It looks dated and quietly costs you trust
On a high-ticket job, homeowners size you up by your site in seconds. An old, cluttered design nudges them toward a competitor who looks more established, even when your work is clearly better.
It is slow and clumsy on a phone
If your site is clunky or slow on mobile, you are losing most of your Philadelphia visitors before they ever reach your offer. A redesign built mobile-first wins them back.
It cannot keep pace when demand surges
Traffic that never turns into calls is wasted, and an old site that crawls under a winter repair surge sheds leads at the precise moment they are worth the most. We rebuild for conversions and for the days your phone should not stop ringing.
What we do
What goes into an OnwardCraft redesign
Redesign audit
We pinpoint exactly what is costing you leads and rankings today, so the redesign fixes real problems instead of just swapping colors.
SEO-safe migration
Redirects, metadata, and schema handled properly so you keep the rankings and traffic you have already earned.
Conversion redesign
Clear offers, smarter call-to-action placement, and lead forms that actually get used. We design for booked jobs, not just looks.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals, which lifts conversions and rankings alike.
Mobile-first rebuild
Redesigned around the phone, where nearly all of your Philadelphia traffic lives.
Brand refresh
A modern, trustworthy look that matches the quality of your work and the price of your jobs.
Winter-surge ready rebuild
Rebuilt to stay fast and keep converting when a freeze sends repair traffic spiking, so the new site captures your biggest jobs instead of choking on them.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as search shifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We analyze what is losing you leads and rankings, then map a redesign that fixes it without breaking what already works.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we build a thing.
- 3
Rebuild and migrate
We rebuild fast and prepare every redirect and SEO detail for a clean migration.
- 4
Launch with SEO care
We launch with redirects in place and watch closely so rankings hold and climb, not drop.
- 5
Optimize
Post-launch tuning around what is converting, plus ongoing speed and updates.
The honest math
We are new, so here is the honest math instead of a wall of logos
Most agencies open with a grid of client logos. We are a young, founder-led shop, and we will not invent a track record we have not earned yet. What we can put in front of you is the reasoning behind the work, drawn straight from Google's and the industry's own research on how people search close to home.
Picture this, and read it as a projection rather than a result we are claiming: a Philadelphia contractor pulls in roughly 1,500 local "near me" impressions in a month. Climbing out of page-two obscurity into the top three is the gap between a slow drip of calls and a calendar that fills itself, and the moment a cold snap floods Google with frozen-pipe and roof-leak searches, that gap stretches wider still. In your free audit we run the real figures for your shop: your current rankings, your search volume, and an honest 90 to 180 day route.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Philadelphia redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Winter-surge ready
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Philadelphia businesses pick OnwardCraft
Trades are the only thing we do
Roofing, HVAC, plumbing, solar, electrical, restoration, general contractors. We know how emergency calls, repair tickets, and insurance jobs really come in, so every piece we build maps to how Philadelphia homeowners actually search for them.
We pull you off rented leads
The goal is a pipeline with your name on it. Not one more monthly check to a broker reselling the same Fishtown homeowner to three other crews the same afternoon.
We genuinely know this city
Pre-war rowhomes that need roofs and repointing, winters that split pipes, and street-level targeting from Fishtown to Chestnut Hill. That is the kind of local read a national shop cannot fake by dropping a city name into a template.
No contracts, nothing hidden
Prices published on the page, reporting tied to actual leads, month-to-month once the first 90 days are up. If we stop earning it, you walk. That keeps the pressure squarely on us, where it should be.
Philadelphia Website Redesign FAQ
Questions Philadelphia owners ask us
How much does a website redesign cost in Philadelphia?
Most redesigns with us run $2,500 to $9,000 as a one-time project, set by size and integrations. Fixed price, no surprises, and you own the result.
Will I lose my Google rankings if I redesign?
Not when it is done carefully, and careful is exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds your rankings and usually improves them.
How long does a redesign take?
A focused redesign runs about 3 to 5 weeks; a larger rebuild takes 5 to 9. You get a firm timeline up front and updates at every stage.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is a pain to update, is not bringing in leads, or stalls when winter repair traffic surges, it is costing you work. The free audit tells you plainly whether a redesign is worth it.
Do you migrate my existing content?
Yes. We carry over and sharpen your existing content, preserve what is ranking, and handle the technical migration so nothing important slips through the cracks.
Will the new site handle winter repair traffic?
Yes, and in Philadelphia that is a real consideration. When a hard freeze hits, contractor sites take a surge of burst-pipe and roof-leak traffic, and the slow ones lose leads. We rebuild for speed and keep the call to action obvious so the site converts when demand peaks.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for fast load and Core Web Vitals, which lifts both conversions and rankings.
Do I own the redesigned site?
Completely: the site, the domain, and the content. No platform lock-in.
Am I locked into a contract?
No. The redesign is a one-time project. Any ongoing maintenance or SEO is month-to-month.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what your Philadelphia Website Redesign should fix, and a fixed-price quote with a timeline and an SEO-safe migration plan that rebuilds for leads without losing the rankings you have earned.
Who we serve
The trades we build for in Philadelphia
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Philadelphia.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Greater Philadelphia
More Philadelphia services