Website Redesign · Greater Los Angeles
Los Angeles Website Redesign that converts more without losing your rankings
Los Angeles Website Redesign Company
An outdated site quietly costs you jobs every week: slow, awkward on a phone, easy to scroll past, and completely silent to the half of LA that searches in Spanish. We redesign LA contractor sites to convert more and load faster, then migrate with care so you keep every bit of ranking you have already earned.
- Built for the trades
- Bilingual-ready
- No lock-in contracts
Let me be honest about why OnwardCraft exists. I kept watching solid LA contractors wire a few grand a month to Angi and HomeAdvisor for leads that two or three of their competitors had already bought. That is not a business, that is a treadmill with a monthly invoice. So here is the entire point of what we do: get you ranking and converting for the jobs you actually want, in the neighborhoods your trucks actually drive to, with leads that belong to you alone. No 12-month handcuffs. If it is not producing, you fire us, and the pressure stays on me to earn the next month.
A Los Angeles Website Redesign goes one of two bad ways for most contractors: the site looks sharper but converts exactly the same, or it launches and the rankings vanish overnight. We refuse to do either. We rebuild Los Angeles contractor sites for speed and conversions, build them bilingual-ready for the LA market, and run an SEO-safe migration with the redirects that protect the traffic you already have.
How do I redesign my website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign holds your rankings and improves them, because the new site is faster, mobile-first, and better structured than the old one.
The Greater Los Angeles market
Why winning Los Angeles search is a different game
Greater Los Angeles holds roughly 12.7 million people, and that population is smeared across a metro that stretches from the San Fernando Valley down to the South Bay and east into the San Gabriel Valley. The sheer size of it rewrites the rules. A roofer in Torrance and a roofer in Sherman Oaks are chasing two completely different customers, even when both write "serving Los Angeles" at the top of their site. Aim your listing at the whole metro and you end up ranking nowhere. Language is the second force at play here: close to 48% of the metro identifies as Hispanic or Latino, and Spanish is the language at home in around 40% of LA County households. A real chunk of the people who need you are searching, reading, and dialing in Spanish. The third force is fire. Santa Ana winds blow from October into March, and the January 2025 fires were a brutal reminder of how fast demand for roofing, restoration, and full rebuilds can detonate across entire neighborhoods.
In a metro this large and this bilingual, the contractor who targets the right neighborhoods in the right language is the one whose phone rings.
- Spanish spoken at home · 40%
- English-only households · 60%
The real problem
Signs your LA site is overdue for a redesign
It looks dated and costs you trust
For a high-ticket LA job, homeowners size you up by your site in seconds. An old, cluttered design quietly nudges them toward a competitor who simply looks more established, even when your craftsmanship is better.
It is slow and clunky on a phone
If your site stalls or fights the user on mobile, you are losing the majority of your LA visitors before they ever reach your offer. A redesign built mobile-first wins those people back.
It ignores the bilingual market
If your site only speaks English in a county where about 40% of households speak Spanish at home, you are invisible to a huge slice of demand. We rebuild for conversions and can layer in a clean bilingual experience, so the new site reaches customers the old one never could.
What we do
What's in an OnwardCraft redesign
Redesign audit
We pinpoint exactly what is costing you LA leads and rankings today, so the redesign fixes real problems instead of just swapping colors around.
SEO-safe migration
Redirects, metadata, and schema handled properly, so you keep the rankings and traffic you have already earned across the LA market.
Conversion redesign
Clearer offers, sharper call-to-action placement, and lead forms that actually get filled out. We design for booked jobs, not just a prettier look.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals, which lifts both conversions and LA rankings at once.
Mobile-first rebuild
Redesigned around the phone, where nearly all of your LA traffic actually lives.
Brand refresh
A modern, trustworthy look that matches the quality of your work and the size of the LA jobs you are quoting.
Bilingual-ready rebuild
We can rebuild your site to serve both English and Spanish speakers cleanly, so the new site reaches the roughly 40% of LA County households that speak Spanish at home.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as LA search shifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We analyze what is losing you LA leads and rankings, then map a redesign that fixes it without breaking what already works on your current site.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we build a thing.
- 3
Rebuild and migrate
We rebuild fast and prepare every redirect and SEO detail for a clean, careful migration.
- 4
Launch with SEO care
We launch with redirects in place and watch closely, so your LA rankings hold and climb rather than drop.
- 5
Optimize
Post-launch tuning based on what is converting, plus ongoing speed work and updates.
The honest math
We are new, so here is the honest math instead of a logo wall
A lot of agencies will wave a grid of client logos at you. We are a young, founder-led shop, and we are not going to fake a track record we have not built yet. What we will hand you is the reasoning behind why this works, pulled straight from Google's and the industry's own research on how people search for local services.
Here is a rough illustration, labelled plainly as a projection and not a result we are claiming: picture a Los Angeles contractor pulling around 2,000 local "near me" impressions a month across the neighborhoods they truly serve. Climbing out of page-two invisibility into the top three is the gap between a trickle of calls and a calendar that is booked solid. In a metro this enormous, even one slice of that demand is a full schedule. During your free audit we model the real figures for your business: your rankings, your search volume, and an honest 90-to-180-day path.
The figures above are published benchmarks (Google / BrightLocal) plus an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Los Angeles redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Bilingual-ready
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Los Angeles businesses pick OnwardCraft
The trades are all we do
Roofing, HVAC, plumbing, solar, electrical, restoration, general contractors. We already know how a Santa Ana storm fills your voicemail, how an emergency call has to convert in seconds, and how insurance work flows, so we build everything around how your LA customers genuinely search.
We pull you off rented leads
Our entire aim is a pipeline you own outright. Not one more monthly check to a lead broker for the same homeowner two of your competitors are also being billed for.
We genuinely speak LA
A metro far too sprawling for a single generic listing, a market where 40% of households speak Spanish at home, and real neighborhood targeting that runs from Sherman Oaks to Torrance. That is the work a national agency cannot fake by dropping a city name into a template.
No contracts, nothing hidden
Prices published on the page, reporting tied to actual leads, month-to-month after the first 90 days. If we are not earning our keep, you walk. That arrangement keeps the accountability exactly where it should sit: on us.
Los Angeles Website Redesign FAQ
Questions Los Angeles owners ask us
How much does a website redesign cost in Los Angeles?
Most redesigns with us run $2,500 to $9,000 as a one-time project, set by size and integrations. Fixed price, no surprises, and you own the result outright.
Will I lose my Google rankings if I redesign?
Not if it is handled carefully, and that is exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds your LA rankings and usually improves them.
How long does a redesign take?
A focused redesign takes about 3 to 5 weeks; a larger rebuild runs 5 to 9. You get a firm timeline up front and updates at each stage.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is a pain to update, is not bringing in leads, or only speaks English in a heavily bilingual market like LA, it is costing you work. The free audit tells you plainly whether a redesign is worth it.
Do you migrate my existing content?
Yes. We carry over and sharpen your existing content, preserve what is ranking, and handle the technical migration so nothing important slips through the cracks.
Can the new site be bilingual?
Yes, and in LA that is a real consideration. About 40% of LA County households speak Spanish at home, so a clean bilingual rebuild can reach customers your old English-only site never could. We build it so it helps your rankings rather than confusing Google.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for fast load and Core Web Vitals, which lifts both conversions and rankings across the LA market.
Do I own the redesigned site?
Completely: the site, the domain, and the content. No platform lock-in of any kind.
Am I locked into a contract?
No. The redesign is a one-time project. Any ongoing maintenance or SEO is month-to-month.
What's in the free redesign audit?
A clear read on what your current site is costing you in LA leads and rankings, what the redesign should fix, and a fixed-price quote with a timeline and a safe migration plan. It is the honest first step toward a Los Angeles Website Redesign that lifts conversions without losing rankings.
Who we serve
The trades we build for in Los Angeles
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Los Angeles.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Greater Los Angeles
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