Website Redesign · Lincoln, NE
Lincoln Website Redesign that converts more without losing your hard-won rankings
Lincoln Website Redesign Company
An outdated site quietly bleeds jobs every week: slow, awkward on a phone, easy for a Lincoln homeowner to scroll right past. We redesign contractor sites to convert more and load faster, and we migrate with enough care that you keep every bit of ranking you have already built.
- Built for the trades
- Storm-season ready
- No lock-in contracts
I'll be straight with you: I started OnwardCraft because I kept watching good contractors hand Angi and HomeAdvisor a few grand a month for leads that three of their competitors bought too. You can't build a business on rented leads. So that's the whole point of what we do here — get you ranking and converting for the work you actually want, in the neighborhoods you actually serve, and let those leads belong to you. No 12-month handcuffs. If it's not working, you fire us.
A Lincoln Website Redesign usually fails one of two ways: the site comes out prettier but converts exactly the same, or it goes live and the rankings drop off the map overnight. We do neither. We rebuild contractor sites for speed and conversions, build them to hold up under storm-season traffic, and migrate with the redirects and SEO-safe care that protect the rankings you have spent years earning.
How do I redesign my website without losing SEO and traffic?
You guard your SEO through a redesign by keeping the URL structure (or mapping a 301 redirect for every page that moves), holding onto your existing content and metadata, carrying your schema across, and testing the whole thing on staging before it goes live. Handled right, a redesign holds your rankings and lifts them, because the new site loads faster, works mobile-first, and is built cleaner than the old one.
The Lincoln market
Why ranking in Lincoln is a moving target
Lincoln is the Nebraska state capital and the home of the Cornhuskers, and that mix of government payroll and university gravity keeps the local economy on an even keel year after year. The capitol, the University of Nebraska, and a deep bench of insurance and tech employers like Nelnet, Ameritas, Hudl, and Sandhills Global mean paychecks keep landing even when the national headlines turn ugly. Out of that comes a base of low-key, careful homeowners who research before they buy and lean toward hiring people from town. Two forces drive the trades here. The first is the phone: a Lincoln homeowner pulls up a map, types your service with "near me," and taps one of the first names without ever scrolling. The second is the sky. Spring and early summer bring tornadoes, hail the size of golf balls, and straight-line winds that turn roofing and restoration work from a trickle into a flood, with backlogs stretching for months. Then the cold rolls in: blizzards, ice storms, and freeze-thaw cracking that opens a second wave of demand. Whoever already sits at the top of the map books that work first.
When the next hailstorm hits Lincoln, the contractors already ranking are the ones who book the work.
- Homeowners · 60%
- Renters · 40%
The real problem
Signs your Lincoln site is overdue for a redesign
It looks dated and costs you trust
On a high-ticket job, a Lincoln homeowner sizes you up by your site in a matter of seconds. An old, cluttered layout quietly ships them to a competitor who simply looks more settled, even when your craftsmanship is plainly the better bet. That first glance often decides who gets the call.
It's slow and hard to use on a phone
If your site is clumsy or slow on a phone, you are losing most of your Lincoln visitors before they ever reach your offer. A redesign built mobile-first wins those people back and turns them into leads instead of bounces.
It can't keep up when demand surges
Traffic that never becomes a call is money out the door, and an old site that crawls under a storm-season surge sheds leads at the precise moment they are worth the most. We rebuild for conversions and for the days the phone ought to be ringing nonstop.
What we do
What's in an OnwardCraft redesign
Redesign audit
We track down exactly what is costing you leads and rankings right now, so the redesign solves the real problems rather than just swapping the color scheme.
SEO-safe migration
Redirects, metadata, and schema handled the right way, so you hold onto every bit of the rankings and traffic you have already built in Lincoln.
Conversion redesign
Clear offers, smarter placement for the call to action, and lead forms homeowners actually fill out. We design toward booked jobs, not a nicer screenshot.
Speed overhaul
We rebuild for fast load and a clean pass on Core Web Vitals, which lifts conversions and rankings in the same stroke.
Mobile-first rebuild
Rebuilt around the phone, where nearly all of your Lincoln traffic actually spends its time.
Brand refresh
A modern, trustworthy look that lines up with the quality of your work and the price of the jobs you are after.
Storm-surge ready rebuild
Rebuilt to hold its speed and keep converting when storm-season traffic spikes, so the new site captures your biggest jobs instead of choking on the rush.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as more Lincoln search drifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We dig into what is losing you leads and rankings, then map a redesign that fixes it without breaking the parts already working for you.
- 2
Design
A clean, mobile-first layout pointed squarely at conversions, which you get to look over and shape before any code gets written.
- 3
Rebuild and migrate
We rebuild quick and line up every redirect and SEO detail for a clean, no-surprises migration.
- 4
Launch with SEO care
We launch with redirects in place and watch closely, so your rankings hold and climb instead of slipping.
- 5
Optimize
Once the new site is live we keep tuning it around what is actually converting, and we stay on top of speed and updates.
The honest math
We're new, so here's the honest math instead of a logo wall
A lot of agencies lead with a wall of client logos. We are a young, founder-run shop, and we are not going to invent a track record we have not earned. What we can put in front of you is the case for why this works, drawn straight from Google's own data and the local-search industry's research on how people actually find a contractor.
Here is a rough sketch, marked plainly as a projection and not a result we are claiming: picture a Lincoln contractor pulling about 1,200 local "near me" impressions in a month. Climbing from buried on page two up into the top three changes everything, turning a few stray calls into a calendar you can barely keep open, and once a hailstorm rolls through the gap only widens. In your free audit, we run the real figures for your shop: your current rankings, your true search volume, and a straight 90-to-180-day route.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Lincoln redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Storm-surge ready
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Lincoln businesses pick OnwardCraft
We only do the trades
Roofers, HVAC crews, plumbers, solar installers, electricians, restoration shops, and general contractors. That is the entire client list. We know how an insurance hail claim moves and how a Lincoln homeowner shops a roof, so the pages we build match the way your buyers actually look for you.
We get you off rented leads
The goal is a stream of calls that belongs to you and nobody else. Not one more recurring charge to a broker that resold the same Havelock homeowner to three shops down the road.
We actually speak Lincoln
Hail claims that flood the trades in May, a capital-and-Husker economy that barely flinches in a downturn, and street-level targeting from Near South to Waverly to University Place. That is the read on this market a template-driven national shop will never have.
No contracts, no mystery
The prices sit on the page, every report ties back to real leads, and you are month-to-month once the first 90 days are behind you. Stop seeing value and you stop paying. The risk lands on us, which is the way it should be.
Lincoln Website Redesign FAQ
Questions Lincoln owners ask us
How much does a website redesign cost in Lincoln?
Most redesigns with us run $2,500 to $9,000 as a one-time project, set by size and integrations. Fixed price, no surprises, and the result is yours outright.
Will I lose my Google rankings if I redesign?
Not if it is done with care, which is precisely how we work. We map a 301 redirect for every URL that moves, hold onto your content and metadata, carry your schema across, and test on staging first. Handled right, a redesign keeps your rankings and usually nudges them higher.
How long does a redesign take?
A focused redesign runs about 3 to 5 weeks; a larger rebuild runs 5 to 9. You get a firm timeline up front and an update at every stage.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is a pain to update, is not pulling in leads, or stalls when storm-season traffic surges, it is costing you work. The free audit tells you plainly whether a redesign earns its keep for your Lincoln shop.
Do you migrate my existing content?
Yes. We carry over and sharpen your existing content, hold onto what is ranking, and run the technical migration so nothing that matters slips through.
Will the new site handle storm-season traffic?
Yes, and in Lincoln that is a genuine concern. After a big hailstorm, contractor sites take a surge of traffic, and the slow ones lose leads. We rebuild for speed and keep the call to action obvious so the site converts as demand peaks.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for fast load and Core Web Vitals, which lifts both conversions and rankings at once.
Do I own the redesigned site?
Every piece of it: the site itself, the domain, and the content. You are never boxed into a platform you cannot leave.
Am I locked into a contract?
No. The redesign is a one-time project, full stop. If you want ongoing maintenance or SEO afterward, that runs month-to-month and you can end it whenever.
What's in the free redesign audit?
A straight read on the leads and rankings your current site is leaking, the specific things a Lincoln Website Redesign needs to fix, and a fixed-price quote that comes with a timeline and an SEO-safe migration plan built to keep your traffic safe.
Who we serve
The trades we build for in Lincoln
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Lincoln.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Lincoln
More Lincoln services