Website Redesign · Jackson, MS
Jackson Website Redesign that keeps every central Mississippi ranking you have earned
Jackson Website Redesign Company
An aging site quietly bleeds jobs every week: slow, awkward on a phone, easy for a Jackson homeowner to skip right past. We redesign contractor sites to convert more and load faster, and we migrate with enough care that you keep every scrap of ranking you have already built.
- Built for the trades
- Storm-season ready
- No lock-in contracts
I'll be straight with you: I started OnwardCraft because I kept watching good contractors hand Angi and HomeAdvisor a few grand a month for leads that three of their competitors bought too. You can't build a business on rented leads. So that's the whole point of what we do here — get you ranking and converting for the work you actually want, in the neighborhoods you actually serve, and let those leads belong to you. No 12-month handcuffs. If it's not working, you fire us.
A Jackson Website Redesign usually fails one of two ways: the site gets prettier but converts the same, or it goes live and the rankings evaporate overnight. We do neither. We rebuild Jackson contractor sites for speed and conversions, harden them for storm-season traffic, and run an SEO-safe migration with the redirects that protect the standing you have spent years earning in central Mississippi search.
How do I redesign my website without losing SEO and traffic?
You shield your SEO through a redesign by holding your URL structure (or mapping a 301 for every page that changes), keeping your existing content and metadata intact, carrying your schema across, and testing the whole thing on staging before it goes live. Handled right, a redesign holds your rankings and lifts them, because the new site loads faster, reads mobile-first, and is structured better than the old one.
The Jackson market
Why ranking in Jackson is a moving target
Jackson is Mississippi's state capital and the anchor of a metro of roughly 600,000 people. Two big institutions hold the professional homeowner base steady: state government and the University of Mississippi Medical Center, the state's only academic medical center and its largest employer. That makes for a stable, established class of homeowners in Belhaven, Fondren, Eastover, and the affluent suburbs of Madison, Ridgeland, and Brandon. Two things shape demand here. First, almost everyone searches on a phone, usually with "near me" attached, and they tap one of the first results without scrolling. Second, central Mississippi sits in a punishing weather zone. It is deep in tornado alley with severe spring storms and hail, brutal Deep South summer heat and humidity, and the inland reach of Gulf hurricanes. When storms hit, demand for roofing, restoration, and HVAC does not climb, it explodes, and the contractors already ranking are the ones who book the work.
When the next storm rolls through central Mississippi, the contractors already ranking are the ones who book the work.
- Black/AA · 80%
- Other · 20%
The real problem
Signs your Jackson site is overdue for a redesign
It looks dated and quietly bleeds trust
On a high-ticket job, a Jackson homeowner sizes you up by your site inside a few seconds. A tired, cluttered design ships them to a competitor who merely looks more settled, even when your crew clearly does the better work. In the metro's renovation-heavy neighborhoods, that first glance decides who gets the call.
It's slow and clumsy on a phone
If your site stutters or drags on mobile, you are losing most of your Jackson visitors before they ever reach the offer. A redesign built mobile-first wins those visitors back and turns them into leads instead of bounces.
It can't keep its feet when demand surges
Traffic that never becomes a call is money down the drain, and an aging site that grinds to a crawl under a storm-season surge sheds leads at the exact moment each one is worth the most. We rebuild for conversions and for the days your phone ought to be ringing without a pause.
What we do
What's in an OnwardCraft redesign
Redesign audit
We pin down exactly what is costing you leads and rankings today, so the redesign repairs the real problems rather than just shuffling the color palette.
SEO-safe migration
Redirects, metadata, and schema handled the careful way, so you keep every bit of the rankings and traffic you have already earned in Jackson.
Conversion redesign
Clear offers, smarter call-to-action placement, and lead forms homeowners actually complete. We design for booked jobs, not just a sharper screenshot.
Speed overhaul
We rebuild for quick load and a clean pass on Core Web Vitals, which lifts conversions and rankings in the same move.
Mobile-first rebuild
Redrawn around the phone, where nearly all of your Jackson traffic actually spends its time.
Brand refresh
A current, trustworthy look that matches the quality of your work and the size of the jobs you mean to book.
Storm-surge ready rebuild
Rebuilt to stay quick and keep converting when storm-season traffic spikes, so the new site catches your biggest spring jobs instead of choking on them.
AI-search ready
Structured so AI Overviews and ChatGPT can read you and put you forward as more Jackson search drifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We dig into what is costing you leads and rankings, then map a redesign that fixes it without breaking the parts already working for you.
- 2
Design
A current, mobile-first, conversion-focused design you review and shape before we build a thing.
- 3
Rebuild and migrate
We rebuild fast and prepare every redirect and SEO detail for a clean handoff with no nasty surprises.
- 4
Launch with SEO care
We go live with the redirects in place and watch closely so your rankings hold and climb instead of slipping.
- 5
Optimize
Once it is live we keep tuning against what the Jackson traffic is actually converting, and we stay on top of speed and updates so the site does not drift backward.
The honest math
We're new, so here's the honest math instead of a logo wall
A lot of agencies open with a grid of client logos. We are a young, founder-run shop, so we are not going to invent a track record we have not earned. What we can put in front of you is the reasoning, drawn straight from what Google and the local-search industry publish about how people actually hunt for a contractor.
Here is a rough sketch, marked plainly as an illustration and not something we are claiming we did: say a Jackson contractor pulls around 1,200 local "near me" impressions a month. Climbing out of page-two obscurity into the top three is the gap between a few scattered calls and a calendar you cannot keep up with, and a spring hailstorm blows that gap wide open. Your free audit swaps these placeholders for your real figures: your current spots, your true search volume, and a straight 90-to-180-day route to the top of the map.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Jackson redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Storm-surge ready
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Jackson businesses pick OnwardCraft
We only do the trades
Roofing, HVAC, plumbing, solar, electrical, restoration, and general contractors are the entire client list. We know how a hail claim moves through a Jackson insurance adjuster and how a July heat wave turns into a week of AC failure calls, so the work we build matches the way central Mississippi homeowners actually go looking for help.
We get you off rented leads
The point is a pipeline with your name on it. Not one more invoice every month to a broker reselling the same Madison or Brandon homeowner to whoever else paid for the click.
We actually speak Jackson
Spring tornado claims, sticky Deep South summers that punish HVAC, homeowners who watch the water mains and boil-water notices closely, and real targeting from Belhaven and Fondren out to Ridgeland and Pearl. That is local read a national shop cannot copy by find-and-replacing a city name in a template.
No contracts, no mystery
You see the prices before you sign, the reports point at booked leads instead of vanity charts, and you go month-to-month once the first 90 days are behind you. If the work is not paying for the invoice, you cut us loose, and that keeps every bit of the pressure on our side of the table.
Jackson Website Redesign FAQ
Questions Jackson owners ask us
How much does a website redesign cost in Jackson?
Most redesigns we take on run $2,500 to $9,000 as a one-time project, set by size and integrations. Fixed price, nothing sprung on you later, and the result is yours to keep outright.
Will I lose my Google rankings if I redesign?
Not when it is handled carefully, and careful is exactly how we work. We map a 301 for every URL that changes, keep your content and metadata, carry your schema across, and test on staging first. Done that way, a redesign holds your rankings and usually nudges them higher.
How long does a redesign take?
A focused redesign runs about 3 to 5 weeks; a larger rebuild runs 5 to 9. You get a firm timeline at the start and updates at every stage.
How do I know I need a redesign?
If your site drags on phones, looks dated, is a chore to update, is not bringing in leads, or stalls when storm-season traffic surges, it is costing you work. The free audit tells you plainly whether a redesign earns its keep for your Jackson business.
Do you migrate my existing content?
Yes. We carry your existing content over and sharpen it, protect whatever is already ranking, and run the technical migration so nothing that matters slips through the cracks.
Will the new site handle storm-season traffic?
Yes, and in Jackson that is a genuine concern. After a tornado or hailstorm strikes central Mississippi, contractor sites take a surge of traffic, and the slow ones shed leads. We rebuild for speed and keep the call to action obvious so the site converts when demand peaks.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for quick load and Core Web Vitals, which lifts both your conversions and your rankings.
Do I own the redesigned site?
Every piece of it: the site, the domain, and the content. No platform lock-in of any kind.
Am I locked into a contract?
No. The redesign is a one-time project. Any maintenance or SEO you add on afterward is month-to-month.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what the redesign should put right, and a fixed-price quote with a timeline and a safe migration plan. It is the clearest way to weigh whether a Jackson Website Redesign earns its keep for your shop.
Who we serve
The trades we build for in Jackson
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Jackson.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Jackson
More Jackson services