Website Redesign · Green Bay
Green Bay Website Redesign that turns a tired site into a booked calendar from Astor to De Pere
Green Bay Website Redesign Company
An outdated site quietly costs you jobs every week: slow, clumsy on a phone, easy for a Green Bay homeowner to skip past. We redesign contractor sites to convert more and load faster, and we migrate so carefully that you keep every bit of ranking you've already earned.
- Built for the trades
- Winter-season ready
- No lock-in contracts
I'll be straight with you: I started OnwardCraft because I kept watching good contractors hand Angi and HomeAdvisor a few grand a month for leads that three of their competitors bought too. You can't build a business on rented leads. So that's the whole point of what we do here — get you ranking and converting for the work you actually want, in the neighborhoods you actually serve, and let those leads belong to you. No 12-month handcuffs. If it's not working, you fire us.
A Green Bay Website Redesign usually goes one of two bad ways: the site looks prettier but converts exactly the same, or it launches and the rankings vanish overnight. We do neither. We rebuild contractor sites for speed and conversions, build them to survive winter-season traffic, and migrate with the redirects and SEO care that protect the traffic you already have.
How do I redesign my website without losing SEO and traffic?
You protect SEO through a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign holds your rankings and lifts them, because the new site is faster, mobile-first, and better built than the old one.
The Green Bay market
Why ranking in Green Bay is a moving target
Green Bay is Titletown, the smallest city in the NFL and the only one whose team the fans actually own a piece of. That fierce, hand-on-your-shoulder local loyalty runs through everything here, including who a homeowner trusts with a roof or a furnace. This is a paper-mill and manufacturing town at heart, full of people who grew up around shift work and know the difference between a tradesman who shows up and one who talks a big game. They tend to hire the same way: ask a neighbor, then check the phone. Two forces really decide demand. The first is mobile search with "near me" tacked on, where folks tap one of the top names and never scroll. The second is the winter. Lake-effect snow blows in off the bay, the Fox River freezes hard, and the deep cold can park itself over the city for weeks. When a furnace quits at twenty below or an ice dam splits a roof open, the calls for HVAC, roofing, and plumbing don't tick up. They detonate, and the contractors already sitting in the Map Pack are the ones whose phones light up.
When the bay locks up and the cold settles over Green Bay, the contractor already in the Map Pack books the work while everyone else watches it walk by.
- Mobile · 58%
- Desktop · 42%
The real problem
Signs your Green Bay site is overdue for a redesign
A dated look quietly costs you trust
On a high-ticket job, homeowners size you up by your site in seconds, and in a buy-local town they want to see a real local pro. An old, cluttered design quietly nudges them toward a competitor who looks more established, even when your work is plainly better.
It drags on a phone and loses the visitor
If your site is clunky or slow on mobile, you're losing most of your Green Bay visitors before they ever reach your offer. A redesign built mobile-first wins those visitors back and turns them into leads.
A demand surge would bury your best leads
Traffic that never turns into calls is wasted, and an old site that grinds to a crawl under a winter surge loses leads at the exact moment they're worth the most. We rebuild for conversions and for the days your phone should be ringing off the hook.
What we do
What's in an OnwardCraft redesign
Redesign audit
We pin down exactly what's costing you leads and rankings today, so the redesign fixes the real problems instead of just swapping the colors around.
SEO-safe migration
Redirects, metadata, and schema handled right so you keep every bit of the rankings and traffic you've already earned.
Conversion redesign
Clear offers, a call button a cold, frustrated Green Bay homeowner can't miss, and lead forms people actually fill out. We rebuild for booked jobs, not a prettier screenshot.
Speed overhaul
We rebuild the site to load quick even on a spotty phone signal out past Suamico and to clear Core Web Vitals, which lifts your conversions and your rankings in the same pass.
Mobile-first rebuild
Redesigned around the phone, where nearly all of your Green Bay traffic actually lives.
Brand refresh
A modern, trustworthy, genuinely local look that matches the quality of your work and the price of the jobs you want to book.
Winter-surge ready rebuild
Rebuilt to stay fast and keep converting when winter traffic spikes, so the new site captures your biggest no-heat and frozen-pipe jobs instead of choking on them.
AI-search ready
Structured so AI Overviews and ChatGPT can read your Green Bay site and put your name forward as more of this town's research starts inside AI tools.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We dig into what's losing you leads and rankings, then map a redesign that fixes it without breaking what already works for you.
- 2
Design
A modern, mobile-first design built to convert the Green Bay homeowner, and you review and shape it before we rebuild a single page.
- 3
Rebuild and migrate
We rebuild for speed and line up every redirect and SEO detail so the move over is clean and your Green Bay rankings come along for the ride.
- 4
Launch with SEO care
We flip it live with the redirects in place and watch the rankings close for the first weeks so they hold and climb instead of slipping.
- 5
Optimize
Once it's live we tune around what's actually booking jobs, then keep the site fast through Green Bay's hard winters with steady updates.
The honest math
We're new, so here's the honest math instead of a logo wall
A lot of agencies open with a grid of client logos. We're a young, founder-led shop in a town that respects straight talk, so we won't fake a track record we haven't earned yet. What we will hand you is the reasoning behind why this works, pulled from Google's own data and the industry's research on how people search for a local contractor.
Here's a rough picture, clearly labelled as a projection and not a result we're claiming: say a Green Bay contractor gets around 1,200 local "near me" impressions a month. Moving from page-two invisibility into the top three is the difference between a trickle of calls and a booked-out calendar, and when the deep cold or a frozen-pipe wave hits, that gap gets even wider. In your free audit, we model the real numbers for your business: your rankings, your search volume, and an honest 90-to-180-day path.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Green Bay redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Winter-surge ready
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Green Bay businesses pick OnwardCraft
Trades are the only thing we touch
Roofing, HVAC, plumbing, solar, electrical, restoration, GCs. We know how a furnace failure at twenty below or a burst-pipe morning blows up your day, and how the short Wisconsin building season crams everything into a handful of warm months, so what we build matches how your customers actually search.
We get your name off the rented-lead treadmill
The aim is a pipeline with your name on it. Not one more monthly check to a lead broker for a Green Bay homeowner that three other crews are already calling about the very same job.
We know this town, not a template
Savage bay-and-lake-effect winters, a buy-local Titletown loyalty you can't fake, real targeting from Astor to De Pere out into the Fox Valley. That's ground a national agency can't cover by dropping a new city name into the same old page.
Posted prices, lead-tied reporting
What you pay is posted up front, the reports track booked leads instead of fluff, and you go month-to-month once the first 90 days are done. If we aren't earning it, you leave. That keeps the heat on us, right where it belongs.
Green Bay Website Redesign FAQ
Questions Green Bay owners ask us
How much does a website redesign cost in Green Bay?
Most Green Bay redesigns run $2,500 to $9,000 as a one-time project, depending on the size of the site and the integrations involved. Fixed price, nothing sprung on you later, and the rebuilt site is yours to keep.
Will I lose my Google rankings if I redesign?
Not if it's handled carefully, and that's exactly how we work. We map 301 redirects for every changed URL, preserve content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds your rankings and usually pushes them higher.
How long does a redesign take?
A focused redesign runs about 3 to 5 weeks; a bigger rebuild takes 5 to 9. We hand you a firm timeline before we start and keep you posted at every stage, so it's done before your busy stretch hits.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is a pain to update, isn't bringing in leads, or buckles when winter traffic surges, it's costing you work. The free audit tells you plainly whether a redesign is worth it for your Green Bay business.
Do you migrate my existing content?
We do. We carry your existing content over and sharpen it, protect the pages already ranking for Green Bay searches, and handle the technical migration so nothing that matters slips through the cracks.
Will the new site handle winter traffic?
Yes, and in Green Bay that's a real consideration. When the deep cold hits, contractor sites take a surge of no-heat and frozen-pipe traffic, and the slow ones lose leads. We rebuild for speed and keep the call to action obvious so the site converts when demand peaks.
Will the new site be mobile-friendly and fast?
It will. We rebuild mobile-first, since that's where nearly every Green Bay homeowner finds you, and tune for fast load and Core Web Vitals, which pulls up both your conversions and your rankings.
Do I own the redesigned site?
Every bit of it: the site, the domain, and the content all belong to you. No platform you're stuck on, no holding your own work hostage.
Am I locked into a contract?
No. The redesign is a one-time project, and any maintenance or SEO afterward runs month-to-month. Around here you keep us because the work is good, not because the paper traps you.
What's in the free redesign audit?
A plain read on what your current site is costing you in lost Green Bay leads and slipping rankings, what a Green Bay Website Redesign needs to fix, and a fixed-price quote with a timeline and a safe migration plan.
Who we serve
The trades we build for in Green Bay
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Green Bay.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Green Bay
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