Website Redesign · Fort Lauderdale-Broward County
Fort Lauderdale Website Redesign that turns an aging coastal site into a lead engine
Fort Lauderdale Website Redesign Company
An outdated site quietly costs you jobs every week: slow, clumsy on a phone, easy for a Broward homeowner to skip past. We redesign contractor sites to convert more and load faster, and we migrate so carefully that you keep every bit of ranking you have already earned.
- Built for the trades
- Hurricane-season ready
- No lock-in contracts
I'll be straight with you: I started OnwardCraft because I kept watching good contractors hand Angi and HomeAdvisor a few grand a month for leads that three of their competitors bought too. You can't build a business on rented leads. So that's the whole point of what we do here — get you ranking and converting for the work you actually want, in the neighborhoods you actually serve, and let those leads belong to you. No 12-month handcuffs. If it's not working, you fire us.
Fort Lauderdale Website Redesign usually goes one of two bad ways: the site looks prettier but converts exactly the same, or it launches and the rankings vanish overnight. We do neither. We redesign Fort Lauderdale contractor sites for speed and conversions, build them to survive hurricane-season traffic surges, and run an SEO-safe migration with the redirects and care that protect the rankings you have spent years building.
How do I redesign my website without losing SEO and traffic?
You protect SEO during a redesign by keeping your URL structure (or mapping 301 redirects for every changed page), preserving your existing content and metadata, migrating your schema, and testing everything on staging before launch. Done right, a redesign keeps your rankings and improves them, because the new site is faster, mobile-first, and better structured than the old one.
The Fort Lauderdale-Broward County market
Why ranking in Fort Lauderdale-Broward County is unlike anywhere else
Fort Lauderdale runs on water, and that one fact reshapes the whole local market. More than 300 miles of navigable canals thread through the city, which is why locals call it the Venice of America, and the yachting industry built around them is genuinely the largest on the planet. Seawall repair, dock and lift work, waterfront home maintenance, and marine-adjacent contracting form a service category here that barely registers in an inland metro. Stack the Atlantic on top of it. Broward sits squarely in the hurricane corridor: Irma in 2017 and the storms since taught every homeowner that the next one is a matter of when, not if, so impact windows, roofing, shutters, tidal-flood mitigation, and restoration are talked about all year rather than for one season. Salt air chews through anything left unprotected, which keeps repaint, re-roof, and metal work in steady rotation. The buyer base is its own puzzle: yacht-corridor owners on Las Olas Isles and Harbor Beach, retirees and young professionals filling Victoria Park, and one of South Florida's largest LGBTQ+ communities anchored in Wilton Manors. There is real Spanish-language search volume across Broward, but the contractor who wins here leads with boats, canals, and storm readiness first. Rank for those layers and you are taking work your competitors never thought to chase.
When the next storm pushes up the canals, the contractor already ranking in Broward is the one whose phone never stops.
- Hispanic · 30%
- Other · 70%
The real problem
Signs your Fort Lauderdale site is overdue for a redesign
It looks dated and costs you trust
Broward's waterfront, yacht-corridor, and snowbird homeowners are an affluent, discerning audience. An old, cluttered design quietly ships them to a competitor who simply looks more established, even when your work is plainly better. On a high-ticket coastal job, that first impression decides who gets the call.
It's slow and hard to use on a phone
If your site is clunky or slow on mobile, you are losing the majority of your Fort Lauderdale visitors before they ever reach your offer. A redesign built mobile-first wins those visitors back and turns them into leads.
It can't keep up when demand surges
Traffic that never turns into calls is wasted money, and an old site that slows to a crawl under a hurricane-season surge loses leads at the precise moment they are worth the most. We rebuild for conversions and for the days your phone should be ringing off the hook.
What we do
What's in an OnwardCraft redesign
Redesign audit
We pinpoint what is bleeding you leads and rankings today across your Broward service area, so the rebuild fixes the real problems instead of just swapping the colors around.
SEO-safe migration
Redirects, metadata, and schema handled properly so you keep every bit of the rankings and traffic you have already earned in Broward.
Conversion redesign
Clear offers, smarter call-to-action placement, and quote forms a waterfront homeowner actually fills out. We design for booked jobs, not just a prettier screenshot.
Speed overhaul
We rebuild for fast load and passing Core Web Vitals, so the site holds up on a mobile signal by the water and lifts conversions and rankings together.
Mobile-first rebuild
Redesigned around the phone, where nearly all of your Fort Lauderdale traffic actually lives.
Brand refresh
A modern, trustworthy look that matches the quality of your work and the standard Broward's waterfront homeowner market expects.
Hurricane-surge ready rebuild
Rebuilt to stay fast and keep converting when a storm pushes up the canals and urgent traffic spikes overnight, so the new site lands your biggest restoration jobs instead of choking on them.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as more Broward search shifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We dig into what is losing you Broward leads and rankings, then map a redesign that fixes it without breaking the pages already pulling work for you.
- 2
Design
A modern, mobile-first, conversion-focused design pitched at the affluent Broward homeowner, which you review and shape before we build a thing.
- 3
Rebuild and migrate
We rebuild fast and prepare every 301 redirect and SEO detail for a clean, no-surprises migration that holds your hard-won Broward rankings.
- 4
Launch with SEO care
We launch with redirects in place and watch the rankings closely so they hold and climb instead of dropping, ideally well ahead of storm season.
- 5
Optimize
Post-launch tuning on what is converting Broward visitors into calls, plus ongoing speed work and updates.
The honest math
We're new, so here's the honest math instead of a logo wall
Most agencies lead with a wall of client logos. We are a young, founder-led shop on the water in Broward, so we are not going to claim a track record we have not built yet. What we can give you is the reasoning behind this work, pulled straight from Google's and the industry's own research on how people search for local contractors.
Here is a rough picture, labelled plainly as an illustration and not a result we are claiming: say a Fort Lauderdale contractor pulls around 1,500 local "near me" impressions a month. Moving from page-two invisibility up into the top three is the gap between a few scattered calls and a calendar you cannot keep up with, and once a storm runs up the canals that gap blows wide open. In your free audit we model the actual figures for your business: your current rankings, your real search volume, and a straight 90-to-180-day path onto the map.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Fort Lauderdale redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Hurricane-surge ready
Full Rebuild
A complete rebuild for multi-service or multi-location sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Fort Lauderdale businesses pick OnwardCraft
We only do the trades
Roofing, HVAC, plumbing, impact windows, restoration, seawall and dock work, marine-adjacent contracting. We get hurricane prep, insurance claims, salt-air wear, and the Broward waterfront homeowner, so everything we build follows how your customers actually search.
We get you off rented leads
The point is a pipeline that belongs to you. Not one more monthly check to a lead broker for the same Broward homeowner that three other contractors are also dialing.
We actually speak Fort Lauderdale
Canal-front owners, yacht-corridor estates, snowbird retirees, the Wilton Manors community, storm-driven demand. That is local detail a national agency cannot fake by find-and-replacing a city name into a template.
No contracts, no mystery
Published prices, reporting tied to real leads, month-to-month after the first 90 days. If we are not earning the invoice, you walk. That keeps the pressure exactly where it belongs, on us.
Fort Lauderdale Website Redesign FAQ
Questions Fort Lauderdale owners ask us
How much does a website redesign cost in Fort Lauderdale?
Most redesigns with us run $2,500 to $9,000 as a one-time project, depending on size and integrations like a waterfront project gallery or booking. Fixed price, no surprises, and you own the Broward result outright.
Will I lose my Google rankings if I redesign?
Not if it is handled carefully, and that is exactly how we work. We map 301 redirects for every changed URL, keep your content and metadata, migrate your schema, and test on staging first. Done right, a redesign holds the Broward rankings you have built and usually pushes them higher.
How long does a redesign take?
A focused redesign takes about 3 to 5 weeks; a larger rebuild runs 5 to 9. You get a firm timeline up front and updates at every stage, so you can target a launch before hurricane season ramps up.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is a pain to update, is not bringing in leads, or buckles when hurricane-season traffic surges, it is costing you work. The free audit tells you plainly whether a redesign is worth it for your Broward business.
Do you migrate my existing content?
Yes. We carry over and sharpen your existing content, protect the Broward pages already ranking, and run the technical migration so nothing important slips through the cracks.
Will the new site handle hurricane-season traffic?
Yes, and in Broward that is a real consideration. After a major storm, contractor sites take a surge of urgent traffic, and the slow ones lose leads. We rebuild for speed and keep the call to action obvious so the site converts when demand peaks.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first, because that is where almost all of your Broward traffic sits, and tune for fast load and Core Web Vitals so both conversions and rankings climb.
Do I own the redesigned site?
Completely: the site, the domain, and the content are yours. No platform lock-in of any kind, the same straight deal we run on every Broward project.
Am I locked into a contract?
No. The redesign is a one-time project at a fixed price. Any ongoing maintenance or SEO runs month-to-month, so you stay in control.
What's in the free redesign audit?
A plain read on what your current site is costing you in Broward leads and rankings, what the redesign should fix, and a fixed-price quote with a timeline and a safe migration plan. It is the honest starting point for a Fort Lauderdale Website Redesign that lifts conversions without losing your rankings.
Who we serve
The trades we build for in Fort Lauderdale
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Fort Lauderdale.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Fort Lauderdale-Broward County
More Fort Lauderdale services