Website Redesign · Detroit
Detroit Website Redesign that rebuilds for the rehab market from Corktown to Grosse Pointe without dropping a ranking
Detroit Website Redesign Company
An outdated site costs you jobs every single week: slow, clumsy on a phone, and easy for a Detroit homeowner to wave off as another national brand. We redesign contractor sites to convert more and load faster, and we migrate so carefully that you keep every bit of ranking you have already earned.
- Built for the trades
- Neighborhood-by-neighborhood targeting
- No lock-in contracts
I'll be straight with you: I started OnwardCraft because I kept watching good contractors hand Angi and HomeAdvisor a few grand a month for leads that three of their competitors bought too. You can't build a business on rented leads. That's especially true in Detroit, where homeowners have seen enough hype — they want to hire someone they can trust, not the contractor who spent the most on ads. So that's the whole point of what we do here: get you ranking and converting for the work you actually want, in the neighborhoods you actually serve, and let those leads belong to you. No 12-month handcuffs. If it's not working, you fire us.
A Detroit Website Redesign usually goes one of two bad ways: the site gets prettier but converts exactly the same, or it launches and the rankings vanish overnight. We do neither. We redesign Detroit contractor sites for speed, local credibility, and conversions, then migrate with the redirects and SEO-safe care that protect the traffic you have spent years building.
How do I redesign my website without losing SEO and traffic?
You protect SEO through a redesign by holding your URL structure (or mapping 301 redirects for every page that changes), keeping your existing content and metadata intact, carrying your schema across, and testing the whole thing on staging before you flip it live. Done right, the redesign keeps your rankings and nudges them up, because the new Detroit site loads faster, works on a phone first, and is built cleaner than the old one.
The Detroit market
What the Motor City comeback means for who gets hired
Detroit is the city that built the American auto industry, and that blue-collar backbone still shapes how people hire a contractor. Folks here grew up around plants and union halls, they know what real work looks like, and they have very little patience for a slick pitch. The housing tells the rest of the story. Detroit holds one of the largest stocks of older homes in the country, much of it built before 1950, and a huge share of it is mid-rehab. Brush Park brownstones, Boston-Edison mansions, and Corktown bungalows are getting brought back to life one renovation at a time, while pockets of vacancy mean gut jobs and full restorations are everyday work, not the exception. Then the inner-ring suburbs change the math again. Dearborn, Royal Oak, Ferndale, and Grosse Pointe each search a little differently, and the owner of a 1920s Grosse Pointe Tudor wants something a Ferndale flipper never asks about. Winter decides the rest. Hard freezes, lake-effect snow, and the freeze-thaw cycle that wrecks roofs and cracks foundations send emergency demand through the roof from December into March, and the contractor already ranking for those streets is the one whose phone rings.
In a city rebuilding itself one old house at a time, the contractor who ranks for the actual street wins the actual job.
- Black/African American · 78%
- Other residents · 22%
The real problem
Signs your Detroit site is overdue for a redesign
A dated look quietly bleeds away trust
Detroit homeowners, especially the ones pouring money into a serious rehab or bringing in a contractor for a big job, size you up by your site in seconds. An old, cluttered design tells them you have fallen behind, and in a market that runs on local credibility, that sends them straight to a competitor who simply looks more on top of it.
It crawls and fights you on a phone
If your site is clunky or slow on mobile, you are losing most of your Detroit visitors before they ever reach your offer. A January no-heat emergency does not wait around for a slow page to load. A redesign built mobile-first wins back the visitors your current site is quietly bleeding off.
It doesn't signal you're local
Generic sites do not win in Detroit. If your site reads like it belongs to a national franchise, with no neighborhood references and no real local identity, you lose credibility before the first call. We rebuild around the specific neighborhoods and suburbs you serve so the right homeowners pick you.
What we do
What's inside an OnwardCraft Detroit redesign
Redesign audit
We track down exactly what is costing you leads and rankings today, so the redesign fixes the real problems instead of just repainting the place.
SEO-safe migration
Redirects, metadata, and schema handled properly so you keep every bit of the rankings and traffic you have already earned in Detroit.
Conversion redesign
Clear offers, smarter call-to-action placement, and lead forms homeowners actually fill out. We design for booked Detroit jobs, not just a prettier screenshot.
Speed overhaul
We rebuild for fast load and clean Core Web Vitals, which lifts conversions and rankings together.
Mobile-first rebuild
Redesigned around the phone, where nearly all of your Detroit traffic actually lives, and where the no-heat calls land.
Brand refresh
A modern, trustworthy look that matches the quality of your work and signals you are a genuine local outfit.
Neighborhood-targeted rebuild
Rebuilt around the Detroit neighborhoods and suburbs you serve, from Corktown and Indian Village to Grosse Pointe and Birmingham, so the new site earns trust the old one never could.
AI-search ready
Structured so AI Overviews and ChatGPT can read and recommend you as more Detroit search shifts toward AI.
How we work
How we redesign: a careful rebuild
- 1
Audit and plan
We dig into what is losing you leads and rankings, then map a redesign that fixes it without breaking what already works for you.
- 2
Design
A modern, mobile-first, conversion-focused design you review and shape before we rebuild a thing.
- 3
Rebuild and migrate
We rebuild fast and line up every redirect and SEO detail so the Detroit migration goes through clean, with no nasty surprises.
- 4
Launch with SEO care
We launch with the redirects in place and watch closely so your Detroit rankings hold and climb instead of slipping.
- 5
Optimize
Post-launch tuning around what is actually converting Detroit visitors, plus ongoing speed and updates.
The honest math
We're new, so here's the honest math instead of a logo wall
A lot of agencies lead with a grid of client logos. We are a young, founder-run shop, so we are not going to invent a track record we have not earned yet. What we will put in front of you is the reasoning, taken straight from Google's and the industry's own research on how people hunt for a local contractor.
Here is a rough sketch, flagged plainly as an illustration and not a result we are claiming: say a Detroit contractor pulls around 1,500 local "near me" impressions a month across a handful of neighborhoods. Moving from page-two invisibility up into the top three is the gap between a few stray calls and a calendar you cannot keep up with, and in a town where trust and locality carry this much weight, ranking on a homeowner's own street is often the whole ballgame. In your free audit we model the real numbers for your business: your current rankings, your actual search volume, and a straight 90-to-180-day path.
Figures above are published benchmarks (Google / BrightLocal) and an illustrative projection. They are not past results claimed by OnwardCraft.
Transparent pricing
Transparent Detroit redesign pricing
One-time project. 50% to start, 50% at launch. You own everything. No lock-in.
Redesign Starter
A focused redesign for a small Detroit contractor site.
- Up to 5 pages rebuilt
- Mobile-first redesign
- SEO-safe migration
- Conversion improvements
- You own the site
Redesign Growth
A full redesign for an established Detroit contractor site.
- Up to 12 pages
- Custom design + copy refresh
- Speed overhaul
- Service + neighborhood pages
- Neighborhood-targeted rebuild
Full Rebuild
A complete rebuild for multi-service or multi-location Detroit sites.
- Full custom rebuild
- Advanced SEO migration
- Integrations & booking
- High-traffic performance
- AI-search optimization
Why us
Why Detroit businesses pick OnwardCraft
We only do the trades
Roofing, HVAC, plumbing, solar, electrical, restoration, and general contractors. We know what a January no-heat call sounds like, how a full Corktown rehab actually scopes out, and why a Grosse Pointe owner and a Ferndale flipper want totally different things, so what we build matches how Detroit customers really search.
We get you off the rented-lead grind for good
The aim is a pipeline you own outright. Not one more check every month to a broker for the same Indian Village homeowner that three other crews are already dialing.
We actually speak Detroit
Street-level targeting from Hamtramck to Birmingham, real rehab and restoration know-how, and emergency content tuned to freeze-thaw winters. That is local ground a national agency cannot copy by swapping a city name into a template.
No contracts, no mystery
Prices are posted, reporting maps to real leads, and you go month-to-month after the first 90 days. If the work is not paying for itself, you walk. That keeps the pressure right where it should sit: on us.
Detroit Website Redesign FAQ
Questions Detroit owners ask us
How much does a website redesign cost in Detroit?
Most redesigns with us land between $2,500 and $9,000 as a one-time project, depending on size and integrations. Fixed price, no surprises, and the result is yours outright.
Will I lose my Google rankings if I redesign?
Not if it is handled carefully, and that is exactly how we work. We map 301 redirects for every URL that changes, keep content and metadata intact, carry your schema across, and test on staging first. Done right, the redesign holds your Detroit rankings and usually nudges them up.
How long does a redesign take?
A focused redesign runs roughly 3 to 5 weeks; a larger rebuild takes 5 to 9. You get a firm timeline up front and steady updates the whole way through.
How do I know I need a redesign?
If your site is slow on phones, looks dated, is a pain to update, is not bringing in leads, or reads like it belongs to anyone but a local Detroit crew, it is costing you work. The free audit tells you plainly whether a redesign is worth it for your business.
Do you migrate my existing content?
Yes. We carry over and sharpen your existing content, hold onto what is ranking, and run the technical migration so nothing important slips through the cracks.
Will the redesign help me compete across Detroit and the suburbs?
Yes, and that is the point. We rebuild around the specific neighborhoods and suburbs you serve, keep the site fast, and make it plain you are a local expert, so the new site earns trust with a Corktown homeowner and a Bloomfield Hills homeowner alike.
Will the new site be mobile-friendly and fast?
Yes. We rebuild mobile-first and tune for quick load and clean Core Web Vitals, which lifts both conversions and rankings.
Do I own the redesigned site?
Completely: the site, the domain, and every bit of the content belong to you. No platform lock-in of any kind.
Am I locked into a contract?
No. The redesign is a one-time Detroit project. Any maintenance or SEO afterward runs month-to-month.
What's in the free redesign audit?
A clear read on what your current site is costing you in leads and rankings, what the Detroit Website Redesign needs to fix, and a fixed-price quote with a timeline and a safe migration plan.
Who we serve
The trades we build for in Detroit
We do not work with restaurants, startups, or law firms. Every site, campaign, and lead system is tuned to how home-service contractors actually win work in Detroit.
Roofing
Insurance-claim homeowners and storm work, captured the moment they search.
HVAC
Win the July and January emergency calls, then stay booked in spring and fall.
Plumbing
Own the 2am burst-pipe search with map-pack rankings and a site that converts.
Solar
Lower lead costs with education-led content that closes the long solar sale.
Electrical
Panel upgrades to EV chargers, framed to win safety-sensitive work.
Restoration
Capture urgent water and fire searches and the insurance referrals behind them.
Areas we serve
Website Redesign across Detroit
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